Rug Shield

Rug Shield Rug Shield is a new revolutionary waterproofing spray for use on horse rugs, restoring their water repellency and extending the life of the rug.

Its water based and easy to use with no nasty chemicals. Proudly made in the UK! I've spent years riding and owning horses, and I was constantly annoyed by waterproofing products that failed. They made rugs heavy, they stayed damp, and worst of all, they left my horses cold. I couldn't stand the waste of money and material—throwing away perfectly good rugs just because their waterproofing was shot

. I knew there had to be a better way, so I created Rug Shield. It's a high-performance solution designed specifically for horse rugs. I made sure it's lightweight, easy to use, and, most importantly, that it actually works to keep horses warm and dry

20/04/2026

Winter rugs coming off? Don’t just chuck them in storage — give them the care they deserve and save yourself a headache next season 👀❄️

Start with a deep clean to lift all that dirt, sweat, and grease… then it’s time for the game-changer 💧

Reproof with Rug Shield and bring your rugs back to life — restoring that waterproof protection so they’re ready to take on whatever winter throws at them 🌧️💪

✔️ Wash it
✔️ Dry it
✔️ Reproof it with Rug Shield
✔️ Store it like a pro

Next winter, you’ll thank yourself 🙌 No soggy rugs. No last-minute panic. Just grab, rug, and go.

👉 Don’t wait — get your rugs winter-ready NOW with Rug Shield!

09/04/2026

The test every horse rug secretly fears… 💧

Left: treated with Rug Shield
Right: untreated

Same water. Very different result.

Some of you have seen this demo with your own eyes 👀 at one of our Exhibitions… they say seeing is believing! ✨

Sometimes restoring waterproof protection is all it takes to give a rug a second life.

Try the test yourself and see the difference!

25/03/2026

🌧️ It’s time to protect your rugs for the spring showers! 🌧️

Spring weather can be unpredictable, so now is the perfect time to make sure your horse rugs are ready for those sudden showers. A quick treatment with Rug Shield will help keep your horse warm and dry when the rain arrives. ☔🐴

How to apply Rug Shield:

1️⃣ Lay out your clean, dry rug on a flat surface.
2️⃣ Evenly spray the rug with Rug Shield, making sure you cover all areas.
3️⃣ Leave to dry for 24 hours so the waterproof protection can fully set.
4️⃣ Pop it back on your horse to help keep them dry and protected during the spring showers.

A little prep now saves a lot of soggy rugs later! 🙌

We’ve had lots of new faces join us recently, so we just wanted to say… welcome! 👋🐎 Whether you’re here for horse rug c...
12/03/2026

We’ve had lots of new faces join us recently, so we just wanted to say… welcome! 👋🐎

Whether you’re here for horse rug care tips, product updates, or just a bit of equestrian life on your feed, we’re really glad you’re here.

At Rug Shield, we’re all about helping you keep your horse’s rugs, gear and fabrics protected and performing their best – whatever the weather throws at you.

Feel free to say hello in the comments and let us know where you’re based and what horses you have! 🐴

🏆✨ WE HAVE A WINNER! ✨🏆The moment you’ve all been waiting for…🎉 HUGE congratulations to ALEX MELVIN 🎉You are the lucky w...
04/03/2026

🏆✨ WE HAVE A WINNER! ✨🏆

The moment you’ve all been waiting for…

🎉 HUGE congratulations to ALEX MELVIN 🎉

You are the lucky winner of our incredible Turnout Rug & Rug Care Bundle! 🐴💙

Your prize includes:
✨ Turnout Rug
✨ Rug Care Bundle
✨ Premium waterproof protection from Rug Shield

📩 Alex – check your email! We’ve sent you all the details on how to claim your prize.

Thank you so much to everyone who entered at the National Equine Show — the support has been amazing! Don’t worry if you didn’t win this time… we’ve got more exciting competitions coming soon 👀🔥

Stay tuned!

🏆✨ COMPETITION WINNER ANNOUNCEMENT ✨🏆A huge thank you to everyone who entered our National Equine Show competition to wi...
03/03/2026

🏆✨ COMPETITION WINNER ANNOUNCEMENT ✨🏆

A huge thank you to everyone who entered our National Equine Show competition to win a Turnout Rug & Rug Care Bundle! We loved seeing all your entries and support 💙🐴

The lucky winner will be announced tomorrow evening at 6PM — so make sure you’re watching our page!

Will it be you? 👀🎉

Good luck everyone… not long to wait now! 🍀✨

01/03/2026

✨ That’s a wrap – National Equine Show 2026! ✨

What an incredible few days it’s been at the National Equine Show 2026! From the early starts to the final conversations today, we’ve loved every minute of meeting so many passionate horse owners, riders, and fellow equestrian businesses. 🐴

A huge thank you to all our amazing customers – whether you stopped by for a chat, placed an order, discovered us for the first time, or came back to stock up. Your support truly means the world to us, and we’re so grateful for every single one of you.

Events like this remind us why we do what we do – being part of such a supportive, knowledgeable, and enthusiastic equine community is something really special.

Safe travels home everyone, and we can’t wait to see you all again soon! 💙

01/03/2026

FREE TREATS FOR THE 1ST 10 CUSTOMERS!

Exclusive Early Bird Show Offer:

​The first 10 customers to purchase our Rug Shield Spray today will snag a FREE bag of horse treats!

Keep your rugs waterproof and your horse happy.

​📍 Where to find us:
​Location: Hall 9
​Stand: C76

​Don't wait too long; those treats will disappear fast! See you there. ✨

​

Day 2 is Galloping Ahead! ​We’re all set up and ready for another exciting day! If you’re at the show, make sure to stop...
01/03/2026

Day 2 is Galloping Ahead!

​We’re all set up and ready for another exciting day! If you’re at the show, make sure to stop by and say hello.

​Exclusive Early Bird Offer:

​The first 10 customers to purchase our Rug Shield Spray today will snag a FREE bag of horse treats!

Keep your rugs waterproof and your horse happy...it’s a win-win.

​📍 Where to find us:
​Location: Hall 9
​Stand: C76

​Don't wait too long; those treats will disappear fast! See you there. ✨

​

28/02/2026

Let the Show begin!

Whether it’s sunshine or showers, Rug Shield keeps your rugs protected all show season long.

Don’t forget our sisters too 💃🏻:
Coat Shield - waterproofing for coats and jackets
Suede Shield - Suede protector!

Come and see our products in Action 🙌

Just behind the SEIB stand near the Fizz and Gin bar 🥂

Hall 9
Stand C76



Who’s visiting this weekend ? 👇

28/02/2026

The Rug Shield stand is all ready and we’re excited for an amazing weekend ahead! 🙌

We’re looking forward to seeing you all tomorrow at the National Equine Show.

📍 Stand C76
📍 Hall 9

Come and say hello, learn how Rug Shield keeps your horse rugs waterproof, protected and performing at their best – and have a chat with the team!

See you there 🐴✨

Address

Thornloe House, 25 Barbourne Road
Worcester
WR11RU

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