Fjällräven

Fjällräven We are Fjällräven. Started in 1960 in Örnsköldsvik, Sweden, we have stayed true to our core beliefs. We are functional and timeless.

23/10/2025

Match the season with a fresh Kånken in crisp autumn hues! 🍁🪵🍂☁️

From earthy Terracotta Brown to magical Forest Green and rich Ox Red – which one is your favourite?

Explore all the Kånken colourways and find your perfect autumn pal, via www.fjallravenasia.com/collections/all-kanken

21/10/2025

Fjällräven Polar was first held in 1997, after founder Åke Nordin teamed up with one of Sweden’s top dog-sled drivers. Inspired by the Iditarod — considered the world’s toughest sled dog race — they created a Swedish version for the general public. It quickly became a success, drawing thousands of applications.

After a pause, Fjällräven Polar returned in 2012 without the competition element, focusing instead on giving participants the chance to experience life north of the Arctic Circle and inspiring more people to discover the natural world. Proving how fantastic outdoor life can be in winter, and that anyone can be an Arctic explorer, today Fjällräven Polar is one of our most beloved unique adventures.

Want to know how you can apply for Fjällräven Polar 2026?
Sign up for our newsletter today!

We don’t believe in reinventing the wheel — we believe in updating it, if it needs it.Many of our products, like the Räv...
15/10/2025

We don’t believe in reinventing the wheel — we believe in updating it, if it needs it.

Many of our products, like the Räven Jacket, were first launched back in the 1970s and have been popular classics ever since, with added improvements and features throughout the years. Versatile and timeless in sturdy G-1000, it’s just as suitable for everyday use as it is for general outdoor life.

The Räven Jacket is just one of our functional favourites from the Greenland collection — want to see the rest? Find them at our authorised shops across Asia Pacific!

14/10/2025

Ready for the adventure of a lifetime?

Join the journey to Fjällräven Polar 2026, a 300 km dog-sled expedition across the dramatic landscapes and frozen lakes of the Scandinavian Arctic tundra. There, a tight-knit group of people will trade in their day-to-day lives for sleeping under the stars, camping in the snow, and managing their own dog sled.

All expenses are covered, and no outdoor experience is required, because we believe that with the right equipment, knowledge, and support, anyone can become an Arctic explorer. Especially you!

Learn more, get inspired, and sign up to get expedition updates first.

Start your journey: experience.fjallraven.com/polar/2026

Dreaming of cosy autumn nights?This Kånken captures the magic of a clear and crisp evening sky, with twinkling stars bea...
10/10/2025

Dreaming of cosy autumn nights?

This Kånken captures the magic of a clear and crisp evening sky, with twinkling stars beautifully embroidered by . ✨

Created something special with your own Kånken? Share and tag us!

09/10/2025

Everyday people. One extraordinary journey across the Scandinavian Arctic tundra. The adventure of a lifetime is coming soon. ❄️

Stay tuned to learn how you can apply to earn a spot on Fjällräven Polar 2026. When you sign up for our newsletter, you’ll be first in-the-know about the upcoming challenge that could take you one step closer to this unforgettable Arctic experience.

🔗 www.fjallraven.com/uk/en-gb/newsletter-sign-up-polar/

Going on a city adventure? 🏙️ Whether it’s for a street photography walk, a concrete jungle trek, or just coffee and a s...
30/09/2025

Going on a city adventure? 🏙️

Whether it’s for a street photography walk, a concrete jungle trek, or just coffee and a stroll with a friend, the Kånken is the perfect wingman — discreet, practical, and helpful.

And the best part?
You can choose it in your absolute favourite colour!

🔗 www.fjallravenasia.com/products/kanken

It’s considered to be quite a Swedish trait, being quiet and slightly reserved. We’re not known for our small talk or ex...
29/09/2025

It’s considered to be quite a Swedish trait, being quiet and slightly reserved. We’re not known for our small talk or exuberant behaviour.

At Fjällräven, we often favour the subtle placement of logos and wordmarks over garish branding. However, even we like to shout it from the rooftops now and then. Sometimes we just want a big, bold logo to wear with pride and show others we meet along the trail that we’re part of the Fjällräven community. Telling the world we’re nature lovers who value durable and timeless designs over fast fashion.

The (trucker hat) fits the bill nicely. It features a bright Arctic Fox emblem on classic Fjällräven G-1000 fabric at the front with a light and airy mesh at the rear.

Available in nine different colourways, find yours at our authorised shops across Asia Pacific.

Unforgettable adventure through the heart of the Lake District 🇬🇧Over 3 days and 50km of stunning-yet-sometimes-rugged t...
26/09/2025

Unforgettable adventure through the heart of the Lake District 🇬🇧

Over 3 days and 50km of stunning-yet-sometimes-rugged trails, we trekked past waterfalls, ancient woodlands, mountain passes, and finished at a historical castle. 🏰

The views? Breathtaking.The weather? All four seasons in one trek. 🌞🌧️💨🥶

Here’s to muddy boots, amazing fells and valleys, campsite stories, and a community of trekkers who embraced it all. ⛰️💚



The best thing about a Kånken?It’s always up for an adventure. Whether you’re hiking, exploring, or simply soaking up th...
24/09/2025

The best thing about a Kånken?

It’s always up for an adventure. Whether you’re hiking, exploring, or simply soaking up the outdoors, it’s ready when you are. Just take a look at these moments with .ab and her Kånken.

Have your own Kånken moments to share?
Upload them and tag us — we’d love to see!

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