DNA Creative Project

DNA Creative Project Inspire Infinite Creativity In recent years, society's focus on sustainable development has increased.

Using creativity to enhance different aspects of our daily life

D&A Group is a leading vertically-integrated chemical solutions provider. We offer a one-stop solution in the field of surface chemicals through our many years of professional experience and continuous innovation. Products are widely used in materials found in our daily life, helping to enhance their functions according to the perfor

mance requirements of different materials. We embrace the importance of sustainable development, and are striving to provide different eco-friendly solutions for various industries.

22/06/2026

🪨 A Global and Industry First Special Effect Edge Paint - Rocky

Inspired by the natural texture of granite, Rocky isn’t designed for a smooth, satin-like glow. It’s made to reveal something more tactile—a rugged, hand-chiselled character with genuine visual depth.

Once applied, the leather edge forms a dense and uniform pattern of fine mineral granules, creating a real, touchable grain. The texture feels grounded and substantial, giving the edge a steady, confident strength—and adding a sense of warmth to every touch.

This is texture with attitude.

It’s rough, but never crude. Raw, but never unfinished. Like the intentional marks left by a master craftsman—one strike at a time. And the moment your fingertips slide along the leather edge, the authentic granular feel makes you look more closely and reach for another touch.

Every touch carries temperature.

Global & Industry-First - Rocky special effect edge paint, never seen before

📍 First launch: July 8–10 at The 26th International Shoes & Leather Exhibition in Vietnam
🎯 Hall B, Booth D09

20/06/2026

D&A Group | Happy Father’s Day

As a kid, you had a hero—your dad.
Now you’re grown—and you’re his steady support.

From clocking in and pushing through at work,
to carrying everything at home—thank you for doing it all.

Today, don’t rush.
Put your feet up—we’ve got the rest.

Happy Father’s Day!

18/06/2026

Oars in Hand, Forward Together — D&A Group’s Dragon Boat Greetings

With every stroke of the oar, we move forward—one step at a time, together.

We stand by unity—rowing as one, with steady effort and upward momentum as our spirit.

Let’s head forward with the same drive—like dragon boats pushing straight ahead—and seize new opportunities to achieve great success in the tides of our time.

D&A Group wishes you a happy and healthy Dragon Boat Festival—may your spirit stay strong and your progress never pause.

11/06/2026

D&A Group × Parsons School of Design : Young Creativity, in Full Bloom

D&A Group and Parsons School of Design have joined forces to cultivate the next generation of design talent. As part of a two-year curriculum partnership, D&A Edge Polymer and Lorence bring industry materials directly into Parsons’ Fashion Product and Fashion Product & Collection courses. Students work in Parsons studios with real, hands-on production practice—building production-ready techniques step by step, from refined edge finishing to structured material layering.

At the Students’ Works Exhibition on May 13, student showcased distinct creativity and exceptional capability. Taken together, their projects delivered a clear message: When young creators have access to professional-grade materials, their ideas evolve into designs ready for what’s next.

From the exhibition, three outstanding works were selected. D&A Group scholarships were awarded to recognize students for both standout creative vision and strong ex*****on aligned with industry standards.

We will continue to support young designers—bringing energy and momentum to more creative dreams.

Powering Creativity, Moving Dreams Forward
We Power Ideas

10/06/2026

For the way he moves | gift him a sneaker with attitude

This Father’s Day, forget the “grown-up” label. We’ve selected standout styles across multiple brands—vibrant colors, bold graphics, and street graffiti-inspired designs.

Because every step should feel a little more like being young.

08/06/2026

Spring/Summer 2026: the bowling bag is back.

Remember those 90s street-style moments—
the one you could spot instantly, swinging from a hand with that effortless “I’ve got this” energy?

It wasn’t just gear.
It was an attitude.

This Spring/Summer, we’re bringing back the classic silhouette—
rounded, dimensional, and perfectly sized to carry in one hand.

Still leather, still feel-good.
But lighter, softer, and made for summer days.

This isn’t for the bowling alley.
It’s for cafés, date nights, and showing up in style—on purpose.

05/06/2026

World Environment Day 2026 | Turning Climate Action into Everyday Practice

This World Environment Day, the theme “Climate Action” reminds us of something important: progress isn’t driven by statements alone. It’s created through practical choices, stronger processes, and continuous improvement—every day.

At D&A Group, we focus on reducing environmental impact across the full journey, from materials development to production and operational management. Our goal is simple: make climate action real, structured, and trackable.

Here are a few areas where we’re putting this into practice:

✅ Innovation in materials: We support the development and adoption of bio-based materials to reduce reliance on traditional petrochemical inputs and lower carbon intensity from the source.

✅ Accountability to local ecosystems: Our production sites follow relevant environmental regulations and use internal monitoring and ongoing technical optimization to keep emissions within required standards.

✅Climate action embedded in operations: We integrate climate risk reviews into routine operations and regularly assess energy efficiency and emissions-reduction results to ensure actions are measurable and continually improved.

Climate action isn’t a one-off campaign—it’s a mindset and a commitment to better decisions over time.

D&A Group will continue working with responsibility and transparency to support the communities we serve.

01/06/2026

Happy Pride Month from D&A Group! 🏳️‍🌈✨

This month, we celebrate inclusion, diversity, and the unique cultures that make our communities stronger. Pride is a reminder that everyone deserves respect, belonging, and the freedom to be themselves—at work and beyond.

Wishing you a Pride Month filled with connection, courage, and pride in who you are.

✨ Edge paint—finally in the spotlight.What happens when edge paint stops being a “finishing step” and becomes the main v...
29/05/2026

✨ Edge paint—finally in the spotlight.

What happens when edge paint stops being a “finishing step” and becomes the main visual signature? D&A Creative Team shows exactly that with two standout special-effect edge paints from D&A Edge Polymer: Starry Wonder and Chaps.

In the article, you’ll see how they turned subtle edges into character-rich leather charms—layering special-effect edge paint to create depth, dimension, and texture that shifts with every angle.

⭐ Starry Wonder brings constellation glow + sparkle
🧩 Chaps captures natural, time-worn cracking as a design feature—not a flaw
Want inspiration for your next creative concept?

👉 Read the full article here: https://www.dnaedgep.com/en/when-edge-paint-takes-center-stage-starry-wonder-chaps-leather-charms-with-character/

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