Para Ruk Brand

Para Ruk Brand Para Ruk — brand of silk scarves with designers prints and couture accessories founded by A Anna Shenderova - founder and designer of her brand.

Our mission is to inspire women to celebrate daily life and feel special through unique accessories with couture touch and magic stories. Brand values are:
- Small limited collections or even unique products presented in only one copy
- Meaning and history in each product - whether it's a scarf or a jewelry piece, each accessory has a story.
- Respect for tradition and handcraft work - Luneville e

mbroidery, beaded brooches, all jewelry is assembled by hand, hand-finished scarf edges. She draws inspiration from Russian fairy tales from her childhood, and her new life in Israel. This year marked a huge milestone for Para Ruk Israel - it was brought to New York Fashion Week!

04/06/2026

Upcoming events with on Cyprus 🤍

Limassol

6.06 - WeSpace
.bar.limassol
11:00-19:00

7.06 - Kolla Marketcy
Starts at 16:00

See you!

03/06/2026

Коллекция сотуаров из циркона и жемчуга Майорка от теперь на Кипре.🤍

Лимитированный дроп, вдохновлённый эстетикой 20-х - эпохой лёгкой роскоши и непревзойденного стиля.

Эти украшения как финальный штрих,
который дополнит образ.

С джинсами и футболкой - непринуждённо.
С вечерним платьем - безупречно.

И да… комплименты неизбежны!

Выбирайте своё украшение🙌

PARA-RUK.COM

25/05/2026
22/05/2026

«Ирисы и цикламены» - не просто платок, а аксессуар с историей.

Он родился из наблюдения за природой Израиля, где даже самые хрупкие цветы
несут в себе силу и смысл.

Цикламен - тишина и равновесие.
Ирис - линия, характер, движение.
Анемон - свет, чувственность, дыхание жизни.

Так был создан не просто рисунок, но настроение, перенесённое на шёлк.

Сложные оттенки, чистый цвет, и ощущение тёплого воздуха, в котором хочется задержаться чуть дольше.

- истории, расказанные на шёлке

20/05/2026

Silk scarf “Iris and Cyclamen” now in stock!

Available online with worldwide and Israel/Cyprus delivery on PARA-RUK.COM

Shop in Israel at

12/05/2026

Save the date!🌸13-14.05
X

Eilat 6
Tel-Aviv

12:00-18:00

Silk scarves, jewelry and new clothing collection

See you!🌸

Beautiful .mainer wears silk scarf “Iris and Cyclamen” on a head and as a top with jeans🤍 SHOP on PARA-RUK.COM
08/05/2026

Beautiful .mainer wears silk scarf “Iris and Cyclamen” on a head and as a top with jeans🤍

SHOP on PARA-RUK.COM

08/05/2026

Pearls, shells 🐚, stones & crystals, vintage beads🤍all hand-crafted, rhodium or gold plated 24K. Choose your summer treasure on PARA-RUK.COM

“Irises & Cyclamens” silk squares scarf by - is a true burst of color and bloom.Vibrant, juicy, and instantly recogniza...
04/05/2026

“Irises & Cyclamens” silk squares scarf by - is a true burst of color and bloom.

Vibrant, juicy, and instantly recognizable.

Wearing it feels like carrying a bouquet of the most beautiful Israeli flowers, scattered across silk.

How to style it this summer: tie it around your head, add bold sunglasses, and captivate everyone with your effortless elegance and understated chic 🌺🌸🌹

The scarf is currently in production , now available for pre-order on the website PARA-RUK.COM

A silk scarf by Para Ruk - an accessory that sets the mood ✨Just one detail and your look transforms.Add a touch of roma...
29/04/2026

A silk scarf by Para Ruk - an accessory that sets the mood ✨

Just one detail and your look transforms.

Add a touch of romance or mystery to your office outfit, create a bold accent in a monochrome look,
or reimagine your everyday essentials -
by styling it on your bag, hat, or around your neck.

Wear it with skirts, denim, shirts,
or simply with a white tank and shorts -
it works effortlessly with everything.

🍀Limited edition.
🌿100% silk.
☘️Signature print.
🌿Hand-rolled edges with a luxe finish.

Para Ruk - every piece is a story told on silk 🤍

Address

Israel Tal St.
Tel Aviv

Opening Hours

09:00 - 19:00

Telephone

972524606695

Website

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