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Monday 9am - 10pm Tuesday 9am - 10pm Wednesday 9am - 10pm Thursday 9am - 10pm Friday 9am - 10pm Saturday 9am - 10pm Sunday 9am - 10pm

Parama

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Stories on fabric
(3)

22/04/2026

Parama spotting ❤️❤️

18/04/2026

OG parama shundori ❤️
কি সুন্দর ছবি গুলো ❤️❤️

16/04/2026

The beautiful women in Parama

15/04/2026

❤️

13/04/2026

My tryst with Hindi cinema began with Maine Pyar Kiya. To me, Bhagyashree was the epitome of all things a heroine should be. I was 5. Ma was busy producing the younger sibling, and in those fleeting moments of being “unattended,” I managed to watch the Salman–Bhagyashree starrer.

As I grew up, I graduated to Aamir–Juhi films, and the effervescent Juhi found her way into my fangirl universe.

Until one day, when the stars aligned, and I watched “Tanha Tanha Yahan Pe Jeena” on TV.
Just that one song—because watching the whole of Rangeela at 11 was strictly off-limits.

I was at an age where we called dresses “frocks.” What Urmila wore didn’t qualify as one. It was a sando genji’s longer, audacious cousin.
The woman. The sea. The gallop on sand. Everything in between.
I was speechless.

We belong to an age where “I want to become like her” almost always meant heroines.
At family gatherings, my go-to performance used to be “Dil Deewana bin Sajna ke.” My cousins still remind me how ridiculously “dnepo” I was for my age.

Post Tanha Tanha, “I want to become like Bhagyashree” began to sound like choosing potol-er torkari over mutton biryani.
“Tanha Tanha” shut doors to naivety and flung open gateways to my elevated pakamo.
I still remember every word of that song. It felt like tasting forbidden fruit. Even without watching the whole film then, that one song stayed.
And that song was sung by Asha Bhosle.

Much later, I wondered—was it Urmila, or was it Asha Ji who offered me that forbidden fruit, sliced and served on fine china?
Not to take anything away from Urmila or her sando genji—it was Asha Ji.

The whiskey in her voice. The way she gave sound to female desire, eroticism, pleasure!
As a friend said: “The paradox of a world that loves the sexualisation of women but remains oblivious to their sexuality.”
Asha Ji gave voice to that truth.

Among the many songs I discovered later—somewhere between “Aage Bhi Jaane Na Tu” and “Mera Kuch Saamaan”—this one song will always remain my doorway to you.
I love you for your music and for emotionally sponsoring me.
But I am indebted to you for teaching me what “Sexy” is.
Not skin. Not spectacle.
But something far more intimate. Unmistakably powerful.

Happy journey, Asha Ji—wherever you’re headed.
“Koi toh bane humsafar… raahon mein teri…”

08/04/2026

Happy birthday
If grace was a person, it would be you.
I am honoured to have met you and work with you. You are truly a Parama Sundori. A dream come true.
Styled by the very talented
I hope to meet you soon.
May your everyday be as happy as birthdays ❤️🌸

07/04/2026

in the first blouse she ever got from us! Being more than four years and every time she wears she adds that smile, the spark in her eyes that gives our clothes a facelift. What a cutie! And how beautiful!
Always a fan girl S. Always.

Love these photos ❤️

06/04/2026

Happy Birthday to the most beautiful.
It is a privilege to have grown up watching her films. Films that my parents had grown up watching too! And yet after so many years, when we think of a Star and an Icon, someone who makes jaws drop on the floor, makes hearts lose way in labyrinths and fills sighs with music, it is always Suchitra Sen.
What a beautiful tribute of her stunning grand daughter for her Amma. There were shots where I couldn’t believe they are different persons.
Shot for Chatushparni by the very talented
Thank you for thinking of us.
you did magic on her.
Styled and clothing by us.
And endless thanks to
You are such a sport and such ease to work with! Love and lots of love.

04/04/2026

We are hiring!
Come for the clothes, stay for the chaos!
The positions:
1. Operations Manager
2. Sales Executive
3. Executive Management

All positions are full time Work from office and Six days a week.

Read the offer documents carefully before investing!
Apply now (before someone cooler does)

Best wishes,
Parama Calcutta

If you love fashion, people, and a little bit of drama—this might just be your main character moment.

30/03/2026

As we approach the end of the Bengali year and prepare to step into a fresh one, we invite you to visit our store.
The Nababarsha display of sarees and blouses shall be at the Parama Studio from 1st to 14th April 2026
To look for:
🌸Designs that we shall be discontinuing post April shall be on slashed prices. We wont make them any more.
🌸Shoot sarees (dry cleaned, ironed) shall be at 15-20% discount.
🌸Blouses used during shoots shall also be discounted.
🌸Sarees below 2000 INR
🌸Jackets on discount.

Venue:
Parama Calcutta
P 558/1 Panditiya Road Extension
Near Sabyasachi store
Calcutta 29.
11 AM to 7 PM
Except on Sundays.

These offers are exclusively at the store.

We look forward to seeing you.

Love and thanda hawa, lebu-jawl and mishti…
Parama.

Address

Kolkata

Opening Hours

Monday	9am - 10pm
Tuesday	9am - 10pm
Wednesday	9am - 10pm
Thursday	9am - 10pm
Friday	9am - 10pm
Saturday	9am - 10pm
Sunday	9am - 10pm

Telephone

+919830459687

Website

http://www.paramacalcutta.com/

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