19/08/2026
IIJS 2026 gave me two very different signals.
When jewellery feels exclusive, people seem willing to pay a premium for it.
But when it’s easily available and easily comparable, the conversation quickly becomes about price.
Same exhibition. Two completely different buying behaviours.
So what does this tell us about where the jewellery industry is headed?
Will exclusivity command the premium, while everything else becomes a price game?
Or is there another shift coming?
What did you notice at IIJS 2026? 👇
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