Why So Blue

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Why So Blue As seen on Shark Tank S3 🦈
We are a women-led clothing and lifestyle brand that focuses on elevated basics for sustainable living.

We are a conscious, all-cotton and customisable clothing brand with pockets in everything!

Got a festive invite and nothing to wear? We have six outfit formulas for that. Save this for later. ✨[Diwali outfit ide...
24/10/2026

Got a festive invite and nothing to wear?
We have six outfit formulas for that. Save this for later. ✨

[Diwali outfit ideas, festive outfit inspiration, Diwali fashion, festive wear for women, Indian festive outfits, Indo-western outfits, Diwali party outfits, festive outfit ideas, what to wear to Diwali parties, skirt set, corset outfit, blazer set, saree styling, festive dresses for women]

Too real to be left unsaid 🤭
22/10/2026

Too real to be left unsaid 🤭

Your favourites are now at 30–40% off 🛍️✨Our Diwali Sale is live sitewide, including our latest festive collection! Go g...
22/10/2026

Your favourites are now at 30–40% off 🛍️✨

Our Diwali Sale is live sitewide, including our latest festive collection! Go grab those pieces you’ve been eyeing before they’re gone 🛒💌

[ Diwali Sale, Diwali Outfits, Diwali Shopping, Diwali Discount, Festive Wear, Festive Outfit Inspo, Diwali Outfit Ideas, Ethnic Wear, Festive Fashion, Diwali Sale 2026 ]

19/10/2026

Confused about what to wear this Diwali? ✨
Here are 5 festive picks to make outfit planning a little easier.

Shop them at 20% off sitewide and 40% off on last pieces! 🛍️

So, what are you waiting for? 💫

[ Diwali outfits, Diwali outfit ideas, Diwali 2026, festive wear for women, ethnic wear, Indo western outfits, Diwali fashion, festive outfit ideas, Indian wear, Diwali shopping ]

Your festive wardrobe called for an upgrade – lucky for you, it’s time for our sitewide sale ✨Start shopping, 'cuz that ...
18/10/2026

Your festive wardrobe called for an upgrade – lucky for you, it’s time for our sitewide sale ✨
Start shopping, 'cuz that best-dressed guest? Could be you 👀

(Women's fashion, festive sale, Diwali sale, sustainable clothing, women-led brand, homegrown, slow fashion, WhySoBlue, clothing for women)

Not a saree person? We have a few alternatives ✨And if you are, don’t worry - we have those too 👀Your Diwali dressing di...
16/10/2026

Not a saree person? We have a few alternatives ✨
And if you are, don’t worry - we have those too 👀

Your Diwali dressing dilemma, sorted. ✨

[Diwali outfit ideas, Diwali fits, Diwali fashion, festive wear for women, Indo-western outfits, Diwali party outfits, cocktail wear for women, saree alternatives, m Diwali shopping, festive dresses for women]

Unfortunately, we are all guilty 👀
15/10/2026

Unfortunately, we are all guilty 👀

11/10/2026

The season of gifting is almost here, and we’re making it a little easier. ✨

Our curated gift boxes are now available, thoughtfully put together to make gifting feel that much more special.

Style guide in 5 – the outfit is just the beginning, it’s the details that bring the look together. Save for later! ✨ ...
09/10/2026

Style guide in 5 – the outfit is just the beginning, it’s the details that bring the look together. Save for later! ✨

Getting ready: somehow the longest part of the plan 😅
08/10/2026

Getting ready: somehow the longest part of the plan 😅

Address

4, Saqib Co/op Society, Beside Tavaa Restaurant, Turner Road, Beside Tavaa Restaurant, Bandra West
Mumbai
400050

Opening Hours

Monday 11am - 8pm
Tuesday 11am - 8pm
Wednesday 11am - 8pm
Thursday 11am - 8pm
Friday 11am - 8pm
Saturday 11am - 8pm
Sunday 11am - 8pm

Telephone

+919619614584

Website

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