Why So Blue

Why So Blue As seen on Shark Tank S3 🦈
We are a women-led clothing and lifestyle brand that focuses on elevated basics for sustainable living.

We are a conscious, all-cotton and customisable clothing brand with pockets in everything!

A little skincare, a little delusion, a lot of products we swore we’d use every day. ✨
20/08/2026

A little skincare, a little delusion, a lot of products we swore we’d use every day. ✨

19/08/2026

The black dress that takes you from desk to dinner. 🖤
Styled by Omna

Our Anniversary Sale is LIVE — shop more, save more, with 20–35% OFF sitewide ✨

A bestseller once, a bestseller again. ✨Reimagined, refreshed, and back for its second chapter @ just INR 2200 — made fo...
18/08/2026

A bestseller once, a bestseller again. ✨

Reimagined, refreshed, and back for its second chapter @ just INR 2200 — made for repeat wears, and clearly, repeat love.

Limited pieces only. 🤍

Our 11.11 Sale is in full swing 💫 Minimum 20-35% OFF sitewide –Only till 16th midnight!So if you’ve been waiting for a s...
15/08/2026

Our 11.11 Sale is in full swing 💫
Minimum 20-35% OFF sitewide –Only till 16th midnight!

So if you’ve been waiting for a sign to get yours, this is it. Go grab your favourite co-ord before it’s gone. 💫

Our 11.11 sale is on all! Minimum 20-35% OFF sitewide 🛍️Only till midnight, 16th August. ⏰So if you’ve been waiting for ...
15/08/2026

Our 11.11 sale is on all! Minimum 20-35% OFF sitewide 🛍️
Only till midnight, 16th August. ⏰

So if you’ve been waiting for a sign to get yours, this is it. Go grab your favourite co-ord before it’s gone. 💫

14/08/2026

The bestsellers are calling — and they’re up to 35% OFF 👀

The pieces you’ve loved, saved and kept coming back to?
Now’s a very good time to make them yours.

11.11 Anniversary Sale | Up to 35% OFF sitewide ✨

11.11 is almost here. ✨Our Anniversary Sale is live now — and the more you shop, the more you save.20% → 25% → 30% → 35%...
13/08/2026

11.11 is almost here. ✨

Our Anniversary Sale is live now — and the more you shop, the more you save.

20% → 25% → 30% → 35% OFF
across increasing cart values, sitewide.

12/08/2026

Reposting this because business owner reality has no expiry date 💅✨

11 years of taking chances, figuring it out as we went, and growing into who we are today. ✨A little look back at the mo...
11/08/2026

11 years of taking chances, figuring it out as we went, and growing into who we are today. ✨

A little look back at the moments that started it all. 🫶

Here’s to 11 years of us. 🥂

homegrownbrand

The kind of news that ruins a “no shopping” resolution. , , , ,
09/08/2026

The kind of news that ruins a “no shopping” resolution.

, , , ,

Address

4, Saqib Co/op Society, Beside Tavaa Restaurant, Turner Road, Beside Tavaa Restaurant, Bandra West
Mumbai
400050

Opening Hours

Monday 11am - 8pm
Tuesday 11am - 8pm
Wednesday 11am - 8pm
Thursday 11am - 8pm
Friday 11am - 8pm
Saturday 11am - 8pm
Sunday 11am - 8pm

Telephone

+919619614584

Website

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