Men Need More Style.

10/07/2026

✔️ Our "Safari/Indiana Jones" shooting in Crete with/ for
✔️ All pictures by . IT IS NOT AI!!!
✔️ I decided to create a "dream team" for this project. I invited some of my friends for a week and they happen to be amongst the biggest names in our industry.
/ / / amongst others who are not in this picture.
✔️We decided to call this team THE FEW®️
✔️✔️Huge thanks to Georgios K, the owner of the resort and keen on his island, Crete, who worked for months on this project and who made EVERYTHING possible for my concepts to take shape.

More on my IG
Stay tuned more coming soon!

28/01/2025

• While at Pitti Uomo 107 wearing Ralph Lauren / Polo Ralph Lauren

21/01/2025

• Another beautiful moment spent with my "brother in arms" Francky ( Franco Mazzetti) in Florence right before Pitti Uomo 107.
Captured by Lentzwill 📷

23/10/2024

19/06/2024

04/06/2023

• Everything you want to know about Pitti Uomo ( Pitti Immagine) by yours truly & Mrs Bo thanks to Parisian Gentleman : the French voice of sartorial excellence and their channel called “Sartorial talks”.

In this new edition of Sartorial Talks, Hugo welcomes Guillaume Bo and his wife Angelique to speak about the famous menswear trade show called Pitti Uomo. Pi...

01/07/2022

Pitti Uomo / Pitti Immagine
Vogue Italia / Vogue Runway