Iranian Artisanship meets Italian Craftsmanship
In the Farsi or Iranian language, “Yeganeh” translates as unique, niche, one-and-only. Following an instinctive guiding force, Porscia Yeganeh® has developed a brilliant, creative fashion imagination; equally precious and precocious, Porscia Yeganeh® attracts global attention, acclaim and clamor from the fashion world through her designs – inspired
by ancient Roman architectural genius. PORSCIA YEGANEH® artfully transforms the opulent splendor of Italian design into iconic pieces, characterizing them with her signature accent: the broken walls of Rome’s most iconic monument, the Colosseum. The heritage site has become the trademark behind the brand and a defining feature of the Royalty Collection. For over twenty years the House of Yeganeh® has provided lavish, luxurious fashion for royal families around the world who expect a true experience of high luxury that goes beyond the common definition of what luxury is. With her symbolic, cultural, niche distinctive touches, PORSCIA YEGANEH® is the epitome of excellence and timeless luxury. A multicultural and multilingual child of Iranian origin, Porscia Yeganeh® had the fortune to grow amidst diverse sources of cultural inspirations. Having lived in the Middle East, Turkey, Greece and Canada, Yeganeh finally established herself in one of the fashion capitals of the world, Italy. Based on her cosmopolitan lifestyle, the collection represents contemporary boldness, global art and culture, as well as PORSCIA YEGANEH®'s unique, niche identity. As a young as seven years old, while living in Greece, Yeganeh® instinctively sensed a need to rebel against mainstream apparel market and created her own fashion line. This experience advanced into a distinctive way of stitching her garments inside-out with colorful threads in a method called “topstitching.”
By early 2009, an unauthorized book containing Porscia® Yeganeh®’s biography was published and sold by Amazon . Yeganeh® garnered numerous honors from fashion experts, retailers and magazines around the world; from North America, to Italy, Dubai, Iran, and China and begun to be noticed at the Red Carpet Film Festivals, The LEO Film Awards, Miss World Canada and several other events. In 2014, Yeganeh® had already strategically started her branding in Dubai by dressing the hostesses at the Arab Luxury World Conference and at the internationally known Effie Awards MENA (Middle East, North Africa) with her Roman-inspired royalty dresses. Now an important member of the international jet-set élite community, Yeganeh® travels worldwide to consult with private clients to design a one-and-only niche garment for each of her special customers. The design inspiration possesses a distinctive character: feminine but crafted for an independent woman who knows fashion and trends but reinterprets them in her own personal way, distancing herself from the mainstream.
