SEASE

SEASE Founded by Franco and Giacomo Loro Piana. A contemporary wardrobe that blurs the lines between urban-activewear with an unmatched level of quality.

MILAN - ST.MORITZ - VERBIER - COURCHEVEL - GSTAAD - KITZBÜHEL - GENEVA - FORTE DEI MARMI - DUBAI MALL “The human being lives in the city,
eats without hunger, drinks without thirst,
get tired without any physical effort,
chases its own time and never reach it. He is trapped in a prison where it is
impossible to escape. However, someone
need to take their life back, and find
the way forward. Not many attempt,
and very few can achieve it”
WALTER BONATTI

04/06/2026

Welcome to SEASE Portofino.

Piazza Martiri dell’Olivetta, 2
16034 Portofino

Open every day
10:00 – 19:00


03/06/2026

A look back to a legendary weekend celebrating the tennis lifestyle in the spirit of Portofino.

Set against the backdrop of Splendido, a Belmond Hotel, the new Tennis_Kit brings together SEASE’s approach to performance and Belmond’s vision of Italian hospitality.

A capsule collection crafted for days on court, between tennis, leisure, and the sea.

The Belmond Racquet Club by SEASE Tennis_Kit is exclusively available at selected Belmond destinations.




In the heart of Portofino, the Tennis Kit Belmond Racquet Club for SEASE comes to life at Splendido, A Belmond Hotel.Fri...
02/06/2026

In the heart of Portofino, the Tennis Kit Belmond Racquet Club for SEASE comes to life at Splendido, A Belmond Hotel.

Friends and tennis lovers reunited to celebrate the lifestyle of the tennis in the Italian way - from matches on the court to jumps by the sea - surrounded by the magic atmosphere of Portofino’s bay.

The Tennis Kit Belmond Racquet Club for SEASE is exclusively available at selected Belmond destinations.

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SEASE Explorer_Kit: Where Elegance meets Performance.Discover the selection at sease.it and in stores.
27/05/2026

SEASE Explorer_Kit:
Where Elegance meets Performance.

Discover the selection at sease.it and in stores.

26/05/2026

In the spotlight: Namibia 2.0

Crafted from h**p, the Namibia 2.0 brings a new expression of the Solaro iconic fabric to the SEASE wardrobe.

With its distinctive herringbone texture and iridescent shades, the fabric combines natural breathability, lightness, and resistance - creating a light layer perfect for summer.

Discover the Explorer_Kit online and in store.

20/05/2026

The SEASE Explorer_Kit

Inspired by the call of the outdoors and designed for modern explorers, the Explorer_Kit is created for a man who seeks escape and finds renewal through experiences in nature.

A contemporary interpretation of the functional wardrobe, where natural fibers, technical innovation, and elegance define a new way to move between city and nature.

Available in SEASE boutiques and online.

On the spotlight:
The Jib Set overshirt -  fully lined in SEASE’s exclusive h**p jersey, it combines technical protectio...
18/05/2026

On the spotlight:

The Jib Set overshirt -  fully lined in SEASE’s exclusive h**p jersey, it combines technical protection with the natural comfort of a noble fiber.

Discover SEASE SS26 online and in stores.

Focus on h**p fiber.A biological, sustainable natural fiber with a technical soul, h**p is chosen for its strength, brea...
16/05/2026

Focus on h**p fiber.

A biological, sustainable natural fiber with a technical soul, h**p is chosen for its strength, breathability, and distinctive texture.

Grown without the use of fertilizers or pesticides, h**p is considered one of the most ecological fibers. Naturally resistant and comfortable, it brings an authentic feel to the SEASE wardrobe.

In the spotlight: the Jib Set Overshirt, the Shopper OR36 2.0, and the T-shirt Crew.

14/05/2026

The Jib Set Overshirt.

A fresh take on a classic piece from the SEASE wardrobe, crafted from h**p with a performance membrane.

This style is fully lined with h**p jersey, exclusively developed by SEASE using modern fiber-processing techniques to overcome the material’s traditionally rough hand. The result is a fabric that preserves its natural strength and character, while offering a softer, more refined touch.

Discover SEASE SS26 online and in stores.

Sease Icons.The Double-Breast Blazer in Solaro wool,here in a refined look for the most elegantmoments by the sea.Discov...
12/05/2026

Sease Icons.

The Double-Breast Blazer in Solaro wool,
here in a refined look for the most elegant
moments by the sea.

Discover the full selection online and in stores.

Indirizzo

Via Manzoni 20
Milan
20121

Orario di apertura

Lunedì 10:30 - 19:30
Martedì 10:30 - 19:30
Mercoledì 10:30 - 19:30
Giovedì 10:30 - 19:30
Venerdì 10:30 - 19:30
Sabato 10:30 - 19:30
Domenica 10:30 - 19:30

Notifiche

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