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SEASE Founded by Franco and Giacomo Loro Piana. A contemporary wardrobe that blurs the lines between urban-activewear with an unmatched level of quality.

MILAN - ST.MORITZ - VERBIER - COURCHEVEL - GSTAAD - KITZBÜHEL - GENEVA - FORTE DEI MARMI - DUBAI MALL “The human being lives in the city,
eats without hunger, drinks without thirst,
get tired without any physical effort,
chases its own time and never reach it. He is trapped in a prison where it is
impossible to escape. However, someone
need to take their life back, and find
the way forward. Not many attempt,
and very few can achieve it”
WALTER BONATTI

10/10/2026

The SEASE Tennis Cup is back!

Two unmissable days in Forte dei Marmi packed with high-level competition, sunshine, and good vibes on and off the court.

The energy is high and the action is far from over - stay tuned as we head into the final rounds today!

A big shoutout to all the players and supporters making this 4th edition unforgettable.






Beyond the horizon lies a shared mindset: exploring the unknown without compromising on performance, design, or purpose....
05/10/2026

Beyond the horizon lies a shared mindset: exploring the unknown without compromising on performance, design, or purpose.

Swipe through for an insight into our conversation with Micca Ferrero, owner of ICON Yachts, during the Monaco Yacht Show - and the spirit behind our joint expedition to Svalbard last July.

 

02/10/2026

A Journal with: Micca Ferrero, owner of ICON Yachts.

SEASE and ICON Yachts share the exact same mindset: going beyond the usual routes without compromising on performance or design.

For SEASE, born from the sea, an Arctic expedition is the ultimate test of sartorial performance.
For ICON Yachts, it’s all about reaching the most remote corners of the planet.

Two worlds driven by a shared passion for exploration, the pursuit of authentic beauty, and a commitment to leave a lasting legacy.

SEASE Icons - The Ellen Blazer 2.0.A deconstructed jacket crafted from Merino wool, designed for exceptional comfort. Sm...
28/09/2026

SEASE Icons - The Ellen Blazer 2.0.

A deconstructed jacket crafted from Merino wool,
designed for exceptional comfort.

Smart tailoring reimagined for the casual sophisticated man.

Available in-store and on sease.it.

26/09/2026

The Weekend Escape

Elegant looks inspired by the countryside tones.
Iconic Solaro wool, cashmere knitwear and easy layers to pack for your next winter getaway.

Discover the selection on sease.it and in stores.

   

Iconic Solaro details on the Overshirt DoubleDiscover it on sease.it and in stores.     
24/09/2026

Iconic Solaro details on the Overshirt Double

Discover it on sease.it and in stores.

   

The Double Overshirt: a new versatile style for the man surfing the city, in Cashmere Double - one of the most prestigio...
22/09/2026

The Double Overshirt: a new versatile style for the man surfing the city, in Cashmere Double - one of the most prestigious handmade constructions.

Sophisticated and sporty at the same time.

Discover it on sease.it and in stores.

   

21/09/2026

What a night in Seoul!

Friends, partners, and brand lovers gathered at Bar Crybaby for an unforgettable evening. A night set against the dynamic energy of the city - with great music, exceptional company, and even better vibes.

SEASE Loungewear_KitA transitional capsule for life on the move.Discover the Loungewear_Kit on sease.it and in stores.  ...
18/09/2026

SEASE Loungewear_Kit

A transitional capsule for life on the move.

Discover the Loungewear_Kit on sease.it and in stores.

   

Indirizzo

Via Manzoni 20
Milan
20121

Orario di apertura

Lunedì 10:30 - 19:30
Martedì 10:30 - 19:30
Mercoledì 10:30 - 19:30
Giovedì 10:30 - 19:30
Venerdì 10:30 - 19:30
Sabato 10:30 - 19:30
Domenica 10:30 - 19:30

Notifiche

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