NOOKA

17/08/2026

01/08/2026

Great music coming soon!
Please give BUTCHIE a follow!

30/07/2026

Breaking News! Four iconic NOOKA timepieces have officially entered the permanent collection at the Cooper Hewitt, Smithsonian Design Museum.

It’s an incredible honor to have NOOKA recognized as part of American design history. These pieces represent a journey of rethinking time through visual language, experimental interfaces, and innovative form. From the early days with Seiko to the independent evolution of NOOKA Inc., this collection captures my philosophy of "communicating without words" — transcending borders through design.

Featured in the collection:

Seiko model CAL.W524 (1999)

Nooka ZUB Zen V (2007)

Nooka Zub Zen-H 20 (2009)

Nooka Zirc (2008)

Thank you to the Cooper Hewitt team for this recognition. As I’ve always said: The future should not look like the past.

30/07/2026

Breaking News! Four iconic NOOKA timepieces have officially entered the permanent collection at the Cooper Hewitt, Smithsonian Design Museum.

It’s an incredible honor to have NOOKA recognized as part of American design history. These pieces represent a journey of rethinking time through visual language, experimental interfaces, and innovative form. From the early days with Seiko to the independent evolution of NOOKA Inc., this collection captures my philosophy of “communicating without words” — transcending borders through design.

Featured in the collection:

Seiko model CAL.W524 (1999)

Nooka ZUB Zen V (2007)

Nooka Zub Zen-H 20 (2009)

Nooka Zirc (2008)

Thank you to the Cooper Hewitt, Smithsonian Design Museum team for this recognition. As I’ve always said: “The future should not look like the past”.

12/06/2026

Who doesn’t like getting interviewed?

Thank you Paul Barbera for the feature.

Paul is an amazing photographer and he can do a shoot for you anywhere on the globe. Check out his channel and his book series “where they create”.

Matthew Waldman has spent his career building things that don't loo...

05/05/2026

second printing of the nooka book is available on

NOOKA is a MINDSTYLE™ brand. The concept of NOOKA is to create interactions between people and objects to foster a real universal language.

05/05/2026

as many of you know, I am recording and releasing music the past few months. I have a new single coming out. getting music writers/journalists to cover any new music is quite difficult, and for me, it is no different. please write about the BUTCHIE project and forward the link to all music writers and journalists you know. Thank You!

11/02/2026

I found some old presentations we made back in 2010 for NOOKA jewelry. I can’t locate the original files and these are scanned from printouts.

26/01/2026

the first remix from "midnight brunch" is the bogan via remix of urban icon:

Here’s a smart link for the remix https://ffm.to/butchieurbaniconremix

have a listen, love it, share on your networks!

Choose your preferred music service

26/01/2026

did you know that NOOKA founder, Matthew Waldman is now making music? "midnight brunch" is an ep of lyrics written in the 80s and recorded the past year. have a listen, enjoy, and share on your networks!