Yoshiyuki was created as a means to revitalize the Japanese clothing culture. Yoshiyuki’s mission is to express the robustness, as well as the attractiveness of modern day Tokyo via fashion, and at the same time, remain independent of the common trend, keeping focus on the Japanese clothing culture. One of the greatest missions of Yoshiyuki is to propagate to all fashion conscious individuals arou
nd the world, including the Japanese, the unique Japanese philosophy of beauty in which strength and gentleness are merged. Yoshiyuki also holds its mission in revitalizing the Japanese culture, which stopped evolving at some point, by consuming the foremost manufacturing methods as well as adding a stimulus in order for the Japanese tradition to once again, gain momentum.
