IURI

IURI IURI is a fashion brand founded by Jure Stropnik in 2013. Minimal with modern twist inspired by arch Stay tuned.

I U R I is a Milan based fashion brand founded by Jure Stropnik in 2013. The brand combines a minimal with a modern twist inspired by architecture, art ,and social culture worldwide. IURI's brand philosophy UR expresses multiple identity as a sense of belonging and its a heart of the brand communication. Attention to detail, use of high-quality materials and selected manufacturers is the base

of IURI collections
Debut product are socks. Made in Italy
Underwear, beachwear, hats, shoes and a lots of more are just one of the next steps in IURI's product range and brand development.

13/11/2025

A SPLASH OF COLOR

12/11/2025

DREAM, FLOW. TRANSFORM.

UR IURI.


A NEW CHAPTER. SAME VISION, STRONGER ROOTS .
11/11/2025

A NEW CHAPTER. SAME VISION, STRONGER ROOTS .


11/11/2025

FROM SHOULDER BAG TO CLUTCH.
ALL in 5 SECONDS


BALANCE. ACCORDING to IURI.ONE HEAD. THREE BAGS. ZERO STRESS. #
07/11/2025

BALANCE. ACCORDING to IURI.

ONE HEAD. THREE BAGS. ZERO STRESS.


#

NEW DROPS SOON.
04/11/2025

NEW DROPS SOON.


THE STUDIO OF CONTAINER DUO.UP NEXT.
21/10/2025

THE STUDIO OF CONTAINER DUO.

UP NEXT.



ARTS AND CRAFTS, INSPIRATIONS AND COLORS, SHAPES AND STRUCTURES.I THINK IT'S LOVE.
11/10/2025

ARTS AND CRAFTS, INSPIRATIONS AND COLORS, SHAPES AND STRUCTURES.

I THINK IT'S LOVE.

ORIGIN.THE BEGINNING OF FORM AND VISION.
06/10/2025

ORIGIN.

THE BEGINNING OF FORM AND VISION.


ON THE MOVE. SEOUL Edition
01/10/2025

ON THE MOVE. SEOUL Edition


I LOVE NEW YORK CITY. 💙
22/09/2025

I LOVE NEW YORK CITY. 💙

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