BOUD, 4F, 32-4 Mabang-ro 6-gil Seocho-gu Seoul Korea, Seoul (2026)

Name: BOUD
Address: 4F, 32-4 Mabang-ro 6-gil Seocho-gu Seoul Korea, Seoul, 06776, KR
Telephone: +821051301841

we design strategies and provide consultancy to make brands outstand.

28/05/2026

mosery clock / 2025 / Object / Designed by Jimmy Sungho Park

In 2016
I began thinking about creating a useful object brand for the corner — a part of space that is often overlooked.
This idea led to the first Time Collection, designed around three symbols: a clock for the day, a calendar for the month, and the cross of Jesus Christ representing eternal love.For the clock, I wanted to bring a unique and colorful presence into space through the harmony of various colors and different combinations of hour and minute hands. In particular, MA JIYEON, the CEO of the brand, suggested an idea that customers could choose and combine the colors of the hands themselves. This became one of the brand’s most beloved and distinctive features.
Just two years after launch, the clock was exhibited and selected by the MoMA Design Store.

It is also exhibited and sold at the National Museum of Modern and Contemporary Art, Korea (MMCA), Museum SAN, and the Museum of Fine Arts, Houston.
official
Designed with

07/05/2026

Blossom Fan / lifestyle / MINISO / 2025

전통적인 접이식 부채를 뉴젠 감각으로 재해석한 Blossom Fan.

Blossom Fan은 단순히 시원함을 위한 도구가 아니라, 개인의 취향과 분위기를 표현하는 작은 패션 액세서리입니다.
가볍고 컴팩트하게 휴대할 수 있고, 펼쳤을 때는 감각적인 그래픽과 조형적인 부채살이 하나의 오브제처럼 드러납니다.

손잡이에 연결된 크래들 참은 부채를 세워두거나 가방에 걸 수 있게 해주어, 사용하지 않을 때도 자연스럽게 스타일의 일부가 됩니다.
또한 아티스트, 캐릭터, 다양한 IP와의 협업이 가능한 구조로, 계절에만 머무르지 않는 라이프스타일 아이템의 가능성을 제안합니다.

이번 프로젝트에는 mohs, Be**er Studio, Jessica Foundstone 작가가 그래픽 협업으로 함께 참여했습니다.

Blossom Fan is a modern reinterpretation of the traditional folding fan, designed with a new-generation sensibility.

Rather than being just a cooling tool, Blossom Fan is a small fashion accessory that expresses personal taste and mood.
It is light, compact, and easy to carry, while its graphic artwork and sculptural ribs are beautifully revealed when opened.

The cradle charm connected to the handle allows the fan to stand on a desk or hang from a bag, making it part of one’s style even when not in use.
This structure also opens up possibilities for collaborations with artists, characters, and various IPs, suggesting a lifestyle item that goes beyond seasonal use.

Graphic collaborations were created with mohs, Be**er Studio, and artist Jessica Foundstone.

Project Managing

Graphic official .studio

Product design
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16/04/2026

Light Forest Stitch / object / 2025

Light Forest, one of MINISO’s Original Designs, is a modular ambient lamp series inspired by the silhouette of trees. By combining a tactile squeeze sensor for intuitive control with a mix-and-match cradle system, it offers a lighting solution that brings together emotional usability and aesthetic flexibility.

Light Forest enhances the user experience by blending soft materials with intuitive technology.

It has also been widely loved as a cute and affordable lighting product, with a retail price of around RMB 50. In line with MINISO’s IP expansion strategy, it has been developed through collaborations with beloved characters such as Disney’s Stitch.

Director — Jimmy Sungho Park
Project Manager — Caijin Leem
Designer — Ilseop Yoon / Seongyong Lee / Jihun Yoo
IP — Stitch

06/04/2026

Light Forest / object / 2025

Light Forest, one of MINISO’s Original Designs, is a modular ambient lamp series inspired by the silhouette of trees. By combining a tactile squeeze sensor for intuitive control with a mix-and-match cradle system, it offers a lighting solution that balances emotional usability with aesthetic flexibility.

Light Forest enhances the user experience by bringing together soft materials and intuitive technology.

Soft Tech
Instead of a mechanical switch, a squeeze sensor is built into the silicone shade. This invisible technology allows users to control the light naturally through touch, while also maximizing the softness of the material.

Visual Harmony
Its seamless, tree-like design language creates a calm and balanced aesthetic that fits naturally into a wide range of spaces, from bedrooms to offices.

Flexible System
The structural separation of the shade and cradle allows for a variety of color combinations. This modular approach makes it possible to refresh the product’s appearance according to personal taste or changing interior trends, helping extend the product’s lifespan.

Director - Jimmy Sungho Park
Project Manager - Caijin Leem
Designer - Ilseop Yoon / Seongyong Lee / Jihun Yoo

05/04/2026

mosery cross / 2025 / Object / DESIGNED BY JIMMY SUNGHO PARK official

03/04/2026

mosery clock l 2026

In 2016
I began thinking about creating a useful object brand for the corner — a part of space that is often overlooked.
This idea led to the first Time Collection, designed around three symbols: a clock for the day, a calendar for the month, and the cross of Jesus Christ representing eternal love.For the clock, I wanted to bring a unique and colorful presence into space through the harmony of various colors and different combinations of hour and minute hands. In particular, MA JIYEON, the CEO of the brand, suggested an idea that customers could choose and combine the colors of the hands themselves. This became one of the brand’s most beloved and distinctive features.
Just two years after launch, the clock was exhibited and selected by the MoMA Design Store.
It is also exhibited and sold at the National Museum of Modern and Contemporary Art, Korea (MMCA), Museum SAN, and the Museum of Fine Arts, Houston.
official
Designed with

Address

4F, 32-4 Mabang-ro 6-gil Seocho-gu Seoul Korea
Seoul
06776

Telephone

+821051301841

Website

http://www.theboud.com/

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