BY Salima Chaieb

BY Salima Chaieb • Moroccan savoir-faire / Luxury handmade creations.
• RTW and Bespoke

• Moroccan savoir-faire / Luxury handmade creations.
• We twist locally-produced fabrics - long time dedicated to traditional garments - into contemporary cuts.
• All our fabric scraps are handwoven to create Boucherouite rugs (« Nothing Is Left, Everything Is Transformed » sustainable initiative).
• Worldwide shipping.

A historic moment for the Kingdom of Morocco at the Venice Biennale . We are deeply proud to have created bespoke silhou...
09/05/2026

A historic moment for the Kingdom of Morocco at the Venice Biennale .

We are deeply proud to have created bespoke silhouettes for artist Amina Agueznay and curator Meriem Berrada for the official inauguration of the Moroccan Pavilion .

Two quietly powerful women whose work shapes the contemporary cultural landscape of Morocco with intelligence, sensitivity, and vision.

For the occasion, wore a bespoke ensemble, an open caftan mâallem-crafted, paired with flared trousers and a handworked “hebka” stole, entirely created in our Casablanca atelier, while wore a sur-mesure brocade evening skirt paired with a traditional “chmare”.

To contribute, in our own language through clothing and craftsmanship, to a moment that places Moroccan creation into an international dialogue feels profoundly meaningful to us.

“Asseṭṭa” is now on view at the Moroccan Pavilion in Venice until November.

• Photos courtesy of

The Original Sin, myth, desire, and everything in between.Handmade in Morocco, it sits close to the body, instinctive, d...
29/03/2026

The Original Sin, myth, desire, and everything in between.
Handmade in Morocco, it sits close to the body, instinctive, deliberate.
A way of owning what was never meant to be innocent

Available at the boutique.

• Starring as Eve.
• AD & 📸 :
• Location :

The Original Sin, a story of myth, desire, and the quiet confidence of knowing your power.Handmade in Morocco, our tasse...
25/03/2026

The Original Sin, a story of myth, desire, and the quiet confidence of knowing your power.
Handmade in Morocco, our tassel belt moves with the body, instinctive and unapologetic.
A quiet surrender to temptation.


Available at the boutique.

• Starring as Eve.
• AD & 📸 :
• Location :

Introducing « The Original Sin » : a belt that moves like a whisper around the waist, hand-braided in Morocco and finish...
23/03/2026

Introducing « The Original Sin » : a belt that moves like a whisper around the waist, hand-braided in Morocco and finished with jewel tassels.
A nod to temptation, to myth, to the art of knowing your own power

• Starring as Eve.
• AD & 📸 :
• Location :

We love our métier for the privilege of being part of life’s happiest days.Created especially for her wedding in Paris  ...
02/03/2026

We love our métier for the privilege of being part of life’s happiest days.

Created especially for her wedding in Paris , this custom caftan was imagined to feel timeless, and deeply Moroccan.

A piece of heritage, travelling far from home, to be worn, and remembered.

Captured by :

The language of our atelier : threads, trims, and a love of the craft   • AD by
24/02/2026

The language of our atelier : threads, trims, and a love of the craft

• AD by

 en SALIMA CHAIEB, somewhere between history and culture. Abu Dhabi. Casablanca.
17/02/2026

en SALIMA CHAIEB, somewhere between history and culture. Abu Dhabi. Casablanca.

As a certain time of year approaches,our interpretation of the traditional wardrobefinds its place at the  boutique. For...
13/02/2026

As a certain time of year approaches,
our interpretation of the traditional wardrobe
finds its place at the boutique. For nights shaped by elegance and togetherness

AD by

On Form - Series I :Sharp lines. Quiet strength.Designed beyond seasons.AD :
02/02/2026

On Form - Series I :
Sharp lines. Quiet strength.
Designed beyond seasons.

AD :

Address

278 Boulevard Yaacoub Al Mansour
Casablanca

Opening Hours

Monday 15:00 - 18:00
Tuesday 10:00 - 12:30
15:00 - 18:00
Wednesday 10:00 - 12:30
15:00 - 18:00
Thursday 10:00 - 12:30
15:00 - 18:00
Friday 10:00 - 12:30
15:00 - 18:00
Saturday 10:00 - 12:30

Telephone

+212666202316

Website

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