10/12/2012
Eylure lashes were first developed by a partnership of makeup artists and costume designers, David and Eric Aylott, who began making lashes as well as wigs, beards and moustaches for some of the biggest names in the film industry. Their Eylure lashes proved popular with some many Hollywood leading ladies such as Marlene Dietrich, Joan Collins, Ingrid Berman, Sophia Loren and Elizabeth Taylor, famo
usly creating her legendary look as Cleopatra.
Eylure lashes were revered for creating an instant effect on camera, far better than any other makeup product. Little did they know at that point that they were on the verge of perfecting the biggest news in beauty enhancement since the discovery of the lipstick!
Word has spread quickly throughout the film industry and their eyelashes were in high demand, so in 1948 they decided to make their famous lashes available from retail shops.
By the 1960s Eylure had become established as a must-have item when the emphasis for false lashes changed from film to regular, everyday wear - becoming a beauty essential. Since then Eylure has continued to rise in popularity and is now firmly established as a celebrity favourite.
