Integrated Fashion & Entrepreneurship Network

Integrated Fashion & Entrepreneurship Network We help fashion entrepreneurs understand the business of fashion through books, courses & events.

One of the most frustrating things for a business owner is the realisation that in spite of all their efforts and busyne...
07/08/2026

One of the most frustrating things for a business owner is the realisation that in spite of all their efforts and busyness, there is no tangible growth. If this is you, here are some of the reasons why you seem to be stuck.

1. YOU HAVEN'T DEFINED YOUR BUSINESS.
In one sentence, what exactly does your business do?

Who does it serve? What problems does it solve?

Who is in the best position to appreciate the solutions you offer and pay you the maximum amount for that solution?

2. NOBODY KNOWS YOU.

Simple as that. Yes, you have 10k Followers but there are 3.7 billion active Facebook users every month and 99.9 percent of them have never heard of you. So, switch from PASSIVE visibility to ACTIVE marketing strategies.

The more people who know you, the more revenue and growth opportunities your business has.

3. YOU DON'T HAVE A PLAN FOR YOUR MONEY.

Yes, maybe your business doesn't generate crazy revenue, but it still brings in money.

The problem is not just the small amount. The problem is that you don't make the most from what is coming in.

How much do you pay yourself? How much goes back to marketing and ensuring that more people know about your business? How much goes into expanding your capacity through new equipments and support systems? How much gets saved for months when business might be slower than usual?

Business is about strategy and intentionality. And letting your business run on vibes is not a good strategy.

Integrated Fashion & Entrepreneurship Network equips you with the business knowledge you need to run a successful business. Website in Bio.

Red has never looked this good!     Credit: Cardi B
09/07/2026

Red has never looked this good!



Credit: Cardi B

22/05/2026

Zendaya just can't do no wrong with a dress๐Ÿ˜ฉ

Looks from last night's AMVCA.Better than the Met Gala, no?๐Ÿ‘€Nigerian Designers are showing why they deserve a table at t...
10/05/2026

Looks from last night's AMVCA.

Better than the Met Gala, no?๐Ÿ‘€

Nigerian Designers are showing why they deserve a table at the global fashion dinner.

More outfits from the Met Gala.Each outfit tells a story.  Which one are you recreating?๐Ÿ‘€
06/05/2026

More outfits from the Met Gala.

Each outfit tells a story. Which one are you recreating?๐Ÿ‘€

How the stars showed up to the Met GalaWho stole the show?๐Ÿ‘€
05/05/2026

How the stars showed up to the Met Gala

Who stole the show?๐Ÿ‘€

I feel bad whenever I don't pay them fast enough.๐Ÿ˜žFor 15 months straight, I have never missed paying for Canva Pro.In fa...
15/03/2026

I feel bad whenever I don't pay them fast enough.๐Ÿ˜ž

For 15 months straight, I have never missed paying for Canva Pro.

In fact, I feel bad whenever I delay renewing my subscription.

You know why?

Because I am convinced that the value they offer me is way more than the money I pay them.

And that is the highest point of branding.

As a business, that is the hight you should strive to get to.

The point where people know that they are the ones losing if they stop doing business with you.

How do you achieve this?

In my book, Branding for Fashion Entrepreneurs, I point out that branding is the ability of a business to keep their promises. Deliver above your promises. That is one way.

Secondly, treat your customers like a million bucks.

They should never have to wonder if you value them or not. They should believe with all their heart that you put them above everything else. So, great Customer service is another way.

The third is, give them a reason to come back.

Place your customers on a subscription package where they can continuously get your services at a rate that they consider a great deal.

For example, a customer can do a 6-month, 500k subscription where they get 7 outfits within that period of their subscription.

This ensures that you increase the Lifetime value of the customer and maintain predictable income.

I hope this helps. Remember to keep building a reputable fashion brand. Fashion goes beyond sewing.

Picture from Ankara Zone.

11/03/2026

Your tailoring skills won't build you a successful business. Your understanding of business will.

If you stop sewing today, does your income stop too?Most designers are just self-employed salary earners who pay themsel...
10/03/2026

If you stop sewing today, does your income stop too?

Most designers are just self-employed salary earners who pay themselves.

A real business has systems that work even when the owner steps away.

We have created a blueprint to show you how to replicate these systems in your business, so you too can keep your cashflow, even when you travel or take a break.

For just 7,500 Naira (50% discount), we show you step-by-step how to generate over 14 million Naira in annual revenue from your small business, even if you only have 2 or 3 machines.

Not just that. We show you 4 different ways to make money from your fashion business.

From Production System to Marketing to Sales to Customer Acquisition and Retention, this guide equips you with all that you need to go from a hustle to a proper cashflow business.

Ready to transform your business? Get it now at 50% discount before the price goes back up.

Https://selar.com/gtez

19/02/2026

๐Ÿ‘€ If you've ever thought of changing your outfit in the middle of the street, here's a hint.๐Ÿ˜„

Video by Studio Minc

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