AndBloom

AndBloom Founder of AndBloom, photographer, content creator and writer I am Denise (45), friends call me Dee. In my younger days, I worked as a fashion model.
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I am a photographer fueled by compassion, curiosity, and a drive to change the current view of society on aging. Living in Milano, Paris, and London, I traveled the world to work for many clients. When I was 25 I moved back to the Netherlands to become a photographer. After finishing art school at 29 I started working as a photographer and loved every minute of it, I loved fashion, beauty, and tak

ing pictures of beautiful people. I worked all over the world from Tokyo to New York, from Capetown to Seoul. The years passed by and while approaching the ‘BIG 40’ I began to notice a certain dissatisfaction about aging, especially amongst women. Exploring this dissatisfaction in my work and private life, made me realize that it occurs not only in women over 40 but also in many younger women. Young women that worry about getting older, middle-aged women who think they no longer count after a certain age. Women, young and old(-er), that follow (the often) unrealistic example of the (social) media. The anti-aging campaigns using models barely over the age of 20, or Hollywood women that have everything ‘done’ to look younger. It can be, of course, a bit confusing, looking at celebrities your age that look at least 15 years younger than you do because of great light, filters, Botox, fillers, or other (radical) facial treatments. Giving birth to my son at 40 changed my perspective. An awareness came over me, I call it ‘motherhood’. Everything that was once important to me was suddenly less important. If someone had told me 5 years ago that I would be a mother one day … I would have declared them crazy. During early motherhood, I was given time to think about my work. I decided to give it a new, more meaningful direction. On an empty Thai beach, during endless walks with my 2-year-old son, I decided to start this new project. An awareness came over me, I call it ‘motherhood’ and growing up. On an empty Thai beach, during endless walks with my 2-year-old son, I decided to start this new project called AndBloom. It was also on that beach I realized I was having a kind of identity crisis. I no longer felt very young but also not old, yet I didn’t belong to the youth in my early forties, but I didn’t feel middle-aged either. I felt I was at a turning point in my life, physically and mentally. Talking with women around me made me realize I wasn’t the only one feeling like this. Many women feel a turning point around their 40’s and it’s not at all negative. 40-Something is a great age, you are old enough to know what you want and you still have time enough to do whatever you want. I know women that started new companies, women who started a new education, made a career switch, had another baby (or 2), changed husbands or left for a solo trip around the world. AndBloom is an age-positive community, I photograph women of all ages over 40, beautiful, real women, to capture the beautiful journey of aging.

I am reflecting a little more on Mother’s Day this evening, writing this in bed, with a sleeping Finn next to me.Until I...
11/05/2026

I am reflecting a little more on Mother’s Day this evening, writing this in bed, with a sleeping Finn next to me.

Until I was 39, I thought I would never become a mother, that I would never be able to get pregnant. Martin and I had more or less accepted that reality. And yet, somewhere deep inside me, there was always a quiet little voice whispering that one day I would have a son. I know that may sound a little spiritual or dreamy, but the feeling never really left me.

With a lot of determination, and medical help because of my endometriosis, I became pregnant with Finn. And so, at 40 years old, I became a mother after all.

Being Finn’s mother is without a doubt one of the most beautiful and joyful things I have ever experienced. I truly love being a mother. But at the same time, I also know with complete certainty that our life without Finn could have been beautiful too. Different, of course, but in another way just as meaningful and valuable.

For me, motherhood was never a given because of my illness. It was a very conscious choice. And I believe every woman should have the freedom to make that choice for herself. Whether you want children or not, both deserve equal respect. There is still so much judgment and taboo around that.

I do not believe every woman is automatically fulfilled by motherhood, and honestly, I also do not think every woman is meant to be a mother. Not every woman is a mother, wants to be a mother, or is able to become one. And not every mother became one entirely out of free will, even though it should always be a choice.

A lot of women feel pressured into motherhood and are looked at strangely when they choose not to have children. But it should always be a respectful conversation. And maybe we should stop asking women why they do not have children yet, or when they are having a second or third child. You never know whether those questions might be painful.

09/05/2026

Oversized fashion is deliberate. It’s the elegant drape of a drop-shoulder sweater, the effortless swish of wide-leg trousers, the unapologetic volume of a coat that feels like a very chic, very expensive hug. It’s about taking up space, not shrinking away. It’s fashion that allows you to eat a full meal, laugh from your belly, and sit down without doing mental geometry to figure out how your outfit will react.

At this point in life, I absolutely refuse to wear anything that argues with my body. We’ve earned the right to breathe freely. We’ve earned the right to look fabulous without feeling like a beautifully wrapped, yet highly pressurized, sausage. Oversized isn’t giving up; it’s waking up to the fact that style and comfort can, and absolutely should, coexist.

So, here’s to the oversized shirts, the flowing dresses, and the roomy trousers. May they always let us move, breathe, and be exactly who we are, without any restrictions.

Dress: https://oubaichmarrakech.com/en/product/annu/

07/05/2026

Recognize that little voice telling you to shrink? The one that says, “Nobody cares,” “Act normal,” or “Stop being loud”? Yeah, me too.

But now that I’m 50, I’ve officially outgrown playing small just to make others comfortable.

If taking up space makes people uncomfortable, let them be uncomfortable. We have things to say.

And if you’re here to listen and share this space with me, I’m so glad you’re staying. If not, that’s okay too.

Write BLOOM in the comments if you want direct links to my outfit in your DM. ❤️

06/05/2026

I love being home, and preferably being home alone. Not every day, but often. Only in solitude can I truly return to myself to find my peace and creativity. No music, no noise… just me, my thoughts, and the space that holds me.

We’ve now lived in this house for three years. I lovingly call her “the grand dame.” We bought her with an ocean of overdue maintenance, and we’ve moved mountains to bring her back, piece by piece, to her 1907 self.

It’s a slow, steady journey. She is large and asks for patience. I’ve shared some renovation highlights here; you can have a peek if you’d like to look back with me.

My interior feels like a quiet museum of treasures collected over the years. And now that a sense of calm is slowly returning, after the intense 2025 of creating The Guide and moving my studio out of the house, I feel myself settling again. Here, in this house, and in my own mind.

I can’t wait to have more time for my interior journey with you again.

Wishing you a beautiful day, beautiful souls. ❤️

05/05/2026

Feeling a little emotional today. I cut out quite a few teary parts, so it might not fully come across the way I meant it. During our visit to Marrakech, being in the hammam made me pause in a way I didn’t expect. It made me really see that my mom is getting older.

I find that hard, because of course I want to keep her with me forever. And at the same time, there’s something comforting in it too. She is my example. Her aging body gently shows me the path I’m walking as well. No matter what I do, working out, living healthy, skincare, none of it will stop time. If I’m lucky enough to grow older, I will carry those same signs of life.

There is something so fragile about it, and at the same time so deeply beautiful and full of love.

I notice how emotional I become when I think about how finite life is. Hers, mine, and all the life and love around me. Life is a constant movement of coming and going, of holding on and letting go. And as someone who feels everything deeply, I find that hard sometimes.

And still, this is who I am. 🤍

03/05/2026

How you speak to yourself matters. The manifestation of thoughts is a very strong tool to make things you want to do succeed in becoming reality. I strongly believe in that.

Your thoughts can also influence how you feel about yourself, so it’s important how you speak about yourself and how you speak to yourself. If you speak negatively about yourself, how can you possibly feel good, happy or satisfied with who you are? That doesn’t go together. You can not feel beautiful, confident, or strong if you talk yourself down.

So, the next time you stand in front of the mirror, give yourself a compliment (or a few) instead of letting negative thoughts take over. Say out loud after me:

I am beautiful
I am worthy
I am intelligent
I am capable
I am kind
I am enough
I am precisely where I should be in life
I am not too late
I am not too old

Now repeat and erase all negative thoughts for today.

Happy Sunday!

with darker hair….

Adres

Amsterdam

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