13/05/2026
What better way to close out last week than with two days at GS1 Nordic Summit in Oslo! The most consistent message across both days, from regulators, brands, and operators alike, wasn’t about meeting the deadline. It was about what becomes possible after you meet it.
A few common threads worth sharing:
🌍 The regulatory scope is bigger than most people realise. GS1 Sweden walked through the European Commission’s roadmap: harmonised standards landing end of May, textiles 2027, every physical product in the EU by 2030.
💡 Compliance is the floor, not the ceiling. Across the brand sessions, the same realisation kept surfacing. The companies investing in DPPs now aren’t doing it for the deadline. They’re doing it because structured product data, once it exists, unlocks new business models.
♻️ Circular economy needs infrastructure, not ambition. As LUGA put it during their session: “Circular economy doesn’t move forward on ambition alone. It needs infrastructure.” The question now isn’t whether circularity can scale; it’s how fast the data infrastructure keeps up.
Thank you to GS1 Norway and everyone we collaborated with and connected with on stage and on the floor!