10/08/2026
Celebrating 10 Years of PFFS: A Decade of Fashion, Culture, and Legacy
Since our inception in 2016, PFFS has been a journey fuelled by passion, resilience, and community.
It all began in the heart of the community, and by pure chance, Pita Taufatofua—the internet-breaking Tongan athlete from the Rio Olympics—chose to model for us as an international model, drawing every major media outlet to our show.
In 2017, we transformed Otara Shopping Centre into a high-end fashion runway set against an urban backdrop. After navigating all the red tape to make it happen, we realized we could host a fashion show anywhere—even on the moon!
In 2018, Ambury Farm became our runway, where we played with nature and staged a photoshoot with the farm animals.
By 2019, despite setbacks with venue availability, we brought the Fashion Factory to Due Drop Events Centre after five factories in Manurewa declined our venue request due to health and safety concerns.
When 2020 hit and COVID-19 challenged us, we refused to be stopped. We adapted by broadcasting the event from Wellington, with viewers around the world and 100 guests in a cinema theatre—making it one of the most notable Pacific fashion events to pivot successfully during the pandemic.
2021 saw us taking the show on the road, closing down St George Street in Papatoetoe, even amid backlash from a small minority trying to shut us down just days before the event—yet we prevailed.
In 2023, we took the runway to Ardmore Airport, hosting our largest production yet in a hangar, in partnership with NZ Warbirds Association, with 170 production crew.
In 2024, we partnered with NZFW for our final standalone show, transforming the Downtown Ferry Terminal into a runway that the public could watch as they travelled through.
And in 2025, we achieved a milestone by becoming part of the official NZFW calendar—a moment we had long aspired to.
This year, we are proud to celebrate a decade of PFFS with the New Zealand fashion community. It’s been a remarkable journey that embodies our theme: LEGACY—our heritage of strength and a future of promise.
Here's to ten years of storytelling through fashion, culture, and community.
Thank you to everyone who has supported PFFS along the way.
Purchase your tickets now: www.fusionfashion.co.nz