08/08/2026
What is Spoke & Stone actually about?
Sure, we are selling cycling kit direct from the best factories. But what matters to us goes a fair bit deeper than jerseys and bib shorts.
People first. Always.
People are the essence of any business. Customers, suppliers, riding mates and the communities we're part of. We believe business works better when you put people ahead of everything else.
Fairness.
We aren't one of the big guys ordering thousands of pieces at a time. In fact, we often pay the same or more to make our kit because we're small.
But we don't think that means you should have to pay $200 for a jersey or $250 for quality bibs shorts.
At a time when seemingly everything is getting more expensive, we're trying to push the other way. Keep prices down. Keep good cycling kit accessible to more people. Make a fair margin, charge a fair price. Simple.
Stay lean.
We know a thing or two about running lean businesses. Cut the waste, not the quality. Keep costs under control and don't make customers pay for stuff that doesn't make the product better. Be efficient.
We'd rather put the money into the kit.
Keep making things better.
We're big believers in marginal gains.
A new technology fabric here. An adjusted fit there. New manufacturing techniques. Better aerodynamics. More comfortable chamois.
Smarter designs.
Small improvements, made constantly, add up to something pretty bloody good.
Our collection will keep evolving because we'll keep learning, testing and looking for better ways of doing things.
And finally…
Do what you say you'll do.
No marketing BS. No pretending we're something we're not. Make good gear. Price it fairly. Look after people. And keep trying to make tomorrow's version better than today's.
That's Spoke & Stone.
People. Community. Fairness. Continuous improvement.
Good kit for people who simply love riding bikes
Spoke and Stone. Cycling bib shorts NZ, Cycling jerseys. Premium Italian fabrics. Great prices for the quality cycling clothing.