Lennox St.

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Lennox St. Five silhouettes. Fit first. Always.
100% natural fibres. Designed to be worn on repeat - not replaced each season. Delivering to NZ and Australia.

Launching Spring 2026.

01/10/2026

Spring has sprung and it’s time to get excited about dresses again. Put your leggings and track pants away and embrace dressing up. Winter hibernation is officially over 🌞

29/09/2026

The behind-the-scenes of building a fashion brand is less glamorous than Instagram would have you believe. 🤪

Some days it's fittings, fabric decisions and beautiful samples.

Other days it's working from bed because your 'office' is covered in boxes, eating popcorn and making approximately 700 tiny decisions on your laptop.

Anyone else doing there best work for a decidedly unglamourous location?👇

28/09/2026

Want to support me on Instagram? Here are five little things that mean a lot 🤍
🔖 Save a post you want to come back to
✈️ Send it to a friend who’d love it
💬 Leave me a comment
♡ Tap like
➕ Follow along
Every one of these helps more people discover Lennox St. Thank you for being here.

27/09/2026

My Eras Tour is less sequins, more 9pm bedtime. 😂
What era are you in? 👇

26/09/2026

The Coppins. Short. Easy. Made for actually living in.

Dress it up. Dress it down. Wear it with boots now, sandals when it warms up.
The kind of dress you’ll reach for all spring. 🤍

How would you wear it? 👇

24/09/2026

I've spent 15 years in fashion marketing, and most of it noticing the same thing: dresses are made for a body that doesn't sit, pick up a child, or carry a full day.

So I built Lennox St.
Five silhouettes, each designed around fit instead of trend.
Button placement, underarm gussets, seams that move with you.
100% natural fabrics & trend-defying colours.

I run this solo, from Nelson, around two boys and a calendar that never quite behaves. If a dress can't keep up with that, it's not doing its job.

Waitlist's open (link in bio) - $25 off when the container arrives in early October.

23/09/2026

⭐️⭐️⭐️⭐️⭐️11/10 everyone needs this dress in their wardrobe!

"The Burnley arrived today and omg… SO BEAUTIFUL. I love it even more than I thought I would. 11/10 everyone needs this dress in their wardrobe.. perfect fit, so flowy, dress it up dress it down, it even has POCKETS! It’s everything! Loooveee" - Charly

The lovely and I started following each other on Instagram and always commentd on each others posts - so she seemed like the perfect fit for Lennox St. first content creator. And she delivered beautiful and energetic content for us 😀

22/09/2026

Choose the shape that works for you. Not the trend that works for the season.

We don't believe women should have to squeeze themselves into whatever shape happens to be trending.

So we designed five genuinely different dress silhouettes:

#1 The Swan.
#2 The Burnley.
#3 The Coppins.
#4 The Bridge.
#5 The Highett.

Five silhouettes. One will be yours.

Lennox St.
5 silhouettes. Fit first. Always. 🤍

Address

1/191 Nile Street, The Maitai
Nelson
7011

Telephone

+642885238024

Website

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