Mina Ageless and naturally refined, Mina is intentional, defined by signature clean lines and soft tailori Mina stays true to all things simple, no frills.

Mina provides refined and effortless staples for the understated, modern woman. Clean lines and simple cuts with a hint of self-expression. With an ethos to invest and be thoughtful, Mina does not follow the fashion system. Each piece is designed with the desire for less. Garments will be released not just as seasons change, but when we are inspired by new discoveries. Each collection will excite with refined silhouettes but will hold true to a core collection of versatile staples.

With our last orders dispatched over the weekend, today we say our final goodbye. I have been honoured to write a couple...
25/03/2024

With our last orders dispatched over the weekend, today we say our final goodbye. I have been honoured to write a couple of pieces for some loved media over the last few weeks and therefore there is not a lot left to be said. I can, however, say that the last two weeks have been greater than I could have ever imagined. A time that I thought would be quite sombre has actually brought so much joy, community and love.

I have been overwhelmed by our community and can't express the appreciation I have for you all. The thoughtful cards, flowers, books and heartfelt emails (I am still yet to reply to many of you, don't worry I will, because I want to), I will always cherish. No matter what the future holds, this is simply a farewell for now.

With much love,
Natalie x

Honoured to be in this month’s Fashion Quarterly with a retrospective of all the ups downs and amazing moments in betwee...
20/03/2024

Honoured to be in this month’s Fashion Quarterly with a retrospective of all the ups downs and amazing moments in between. Thankyou for writing this piece. Just two more days and we say our final farewell ❤️

Last day in store 💛 We have decided today will be our last day open as we are down to only a handful of pieces. It reall...
14/03/2024

Last day in store 💛 We have decided today will be our last day open as we are down to only a handful of pieces. It really is surreal to see the store so empty! It shows just how big our community really is 💕⁠

Our online store will remain open for 1 more week to nab up those last-chance pieces, with the website officially closed the 22nd of March. ⁠

For those of you who have click and collect orders with us, if you could please come and collect them today otherwise reach out to us if we need to arrange an alternative. ⁠

We will say our final goodbyes next week x

Thankyou for the incredible support over the weekend, truely blown away! 🫶🏼There are still a few final pieces online whi...
11/03/2024

Thankyou for the incredible support over the weekend, truely blown away! 🫶🏼There are still a few final pieces online which are now at the pop up prices so get in quick!

With stock dwindling fast, our store will be closed next week and our last day open will be this Saturday, March 16th. If you’re local, come shop those last minute pieces with us.

Our online store will stay open for one more week, closing next Sunday March 24th x

A Final Chapter, A New Beginning 💛⁠⁠Six years on from Mina’s inception in late 2017, we are announcing our store’s closu...
29/02/2024

A Final Chapter, A New Beginning 💛⁠

Six years on from Mina’s inception in late 2017, we are announcing our store’s closure, with our final day of trade, both online and in-store, being Sunday 24th March.⁠

With great sadness, but also knowing it’s the best decision, I have decided to take an indefinite ‘pause’ from Mina. We are incredibly proud of what we have achieved over the last six years, and of the community we have built. We thank you all for your support of Mina – every purchase, review, like, feature, and conversation has meant the world to our small, locally-made brand..⁠

Read more - https://minaforher.com/blogs/mina-community/a-final-chapter

31/01/2024
29/01/2024
From Natalies Euro summer trip last year 💛Featuring our Daylight Dress, (second photo) Scoop Knit in Sunshine and Al Fre...
25/01/2024

From Natalies Euro summer trip last year 💛

Featuring our Daylight Dress, (second photo) Scoop Knit in Sunshine and Al Fresco Studio Pants

Address

600 Great North Road
Ponsonby
1021

Opening Hours

Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 4pm
Saturday 10am - 3pm

Telephone

+642041978129

Alerts

Be the first to know and let us send you an email when Mina posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Mina:

Share

Our Story

Mina stays true to all things simple, no frills. Clean lines and simple cuts with a hint of self-expression. With an ethos to invest and be thoughtful, Mina does not follow the fashion system. Each piece is designed with the desire for less. Each collection will excite with refined silhouettes but will hold true to a core collection of versatile staples.

What seemed like a natural progression after finishing her fashion degree, Designer Natalie launched Mina after an ethical fashion trip to India where she was exposed to an unfamiliar and overwhelming side to the fashion industry. Mina is dedicated to making conscious and ethical decisions and will continue to keep ‘people’ central to its business model as it grows and evolves.