09/01/2024
X-DEAL COLLAB FOR CELEBRITIES, MODELS, CONTENT CREATORS, ARTIST, HMUA, DESIGNERS, PHOTOGRAPHERS, BUSINESS OWNERS: YAY OR NAY?🤔💡💯👍🏻💗
•WHAT DOES X-DEAL MEAN- In its simplest meaning, x-deal is where party A will collaborate with party B in exchange of products, service, or other non-cash tokens. There is NO monetary involvement in this arrangement although there are certain expectations out of this such as blog post, video, or posting of products in social media pages, as in the case of content creators.
This has been widespread and acceptable practice, regardless of what industry you belong to.
An X Deal is an agreement between two parties, who. would want to collaborate in exchange of company's. goods or services. There is no monetary involvement. with this deal.
•SET YOUR RULES:
-Choose the brands you’ll work with. Make sure that the brand is something you use and can be use. If you believe in the brand’s philosophy and/or advocacy, then it’s a YES. So even if there is no monetary compensation for it, no issue since you’re user of that product. Once, you agreed to do an x-deal collab campaign and they gave you products do you part.
-Don’t be afraid to ask. Some PR companies or brands are upfront in saying that there is no cash involved. If unsure, Make it a point to ask about the consideration for the work you render.
-If the requirements are too demanding, then say NO if not match to you. Posting in social media is not as easy as it seems. Content creators do planning and conceptualization, too, before you start with the shoot. Please don’t underestimate it.
-Authenticity is key. This is important. You used to say yes to everything before until you realized uou got tons of products you don’t even use. When you check your feed, you couldn’t see your personality because you kept saying yes to brands. Make sure to value authenticity more, which is why you say yes to products that you can personally vouch for and that’s what brands are looking for.
•WHAT HAPPENS TO THE PRODUCTS?
-Will the PR or companies get mad when content creators monetize the products they get? Some content creators host a giveaway or share the products to others to minimize the stocks at home. Some sell it so they could convert the products into cash because let’s be real: you need money, too.
For me, I don’t see anything wrong with monetizing the products you got. Again, you have responsibilities and bills’ due dates to deal with, so the money you could earn from selling those products are useful. Just make sure that when you sell the products, be discreet about it. Hold on to the products for a few days or at least try to use them first before posting it in the Marketplace.
•SO, IS IT A YAY OR A NAY?
At the end of the day, it will depend on you, It’s okay to accept this kind of arrangement from time-to-time since x-deals are good in helping build your portfolio. Still, keep in mind that it’s not always about how many brands you work with.
Also, consider your time and effort before you say yes to this type of arrangement. Know your worth.
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