SÉRAH

SÉRAH Modest wear for the elegant girl ✨
Flowy abayas | Elegant layers | Custom abayas
Hyd Based 🇵🇰
Advance Payment🔐

01/06/2026

Which abaya you think suit your personality

18/05/2026

Today was all about real work behind the scenes — fabric hunting across different shops, carefully selecting the perfect material, taking accurate measurements of my first buyer, finalizing the design, and then sitting with the tailor to explain every small detail of the outfit.
This is where ideas start turning into reality… one stitch at a time 💫
From vision → fabric → measurements → design planning ✂️
And this is just the beginning of something bigger 🤍
If you love modest fashion and small business journeys, stay connected — more is coming soon!

17/05/2026

Not every outfit is an abaya.
For me, modest fashion means elegance without compromising coverage 🤍

Nowadays, many “abayas” are becoming tighter, body-shaped, and more fashion-focused than modest. But with SÉRAH, I want to bring back the true beauty of abayas — flowy, graceful, fashionable, and comfortable while still being modest ✨

Because covering yourself doesn’t mean you can’t look beautiful.
You can still look stylish, confident, feminine, and trendy while wearing an abaya that actually feels like an abaya 🌙

SÉRAH is for the girls who love fashion but also love modesty.
A brand made for the new generation of hijabi and modest girls 💫

Would you wear flowy modest abayas like this? Tell me below ⬇️🤍

16/05/2026

DAY 1 of starting my own abaya brand 🤍✨
From choosing the perfect logo, selecting the name “SÉRAH”, designing the colour palette, to planning every tiny detail… this dream is finally becoming real 🥹

I wanted something elegant, modest, trendy & different for girls who love style with comfort 🌙🪻

This is just the beginning of my small business journey — and I’m taking you all with me 💫
Would you wear lavender, sage or dark blue first? 👀

Follow my journey of building a Pakistani modest fashion brand from scratch ✨

Address

Hyderabad

Opening Hours

Monday 00:00 - 00:00
Tuesday 00:00 - 00:00
Wednesday 00:00 - 00:00
Thursday 00:00 - 00:00
Friday 00:00 - 00:00
Saturday 09:00 - 21:00
Sunday 09:00 - 21:00

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