Looking at the range of colors exhibited in his stores (Flagship Stores: 3rd Commercial Lane Zamzama Karachi, Nazeer Avenue, M.M. Alam Road, Lahore), one can easily observe his love for colors and how he play around them, making each dress unique to itself yet apart from the rest. He added on
"Ladiees love colors, and Life is nothing without colors." His collection comprises of Ready to wear, S
emi-Formals and Formals, whereby he can also design as per his customers requirements, and Bridal is is exclusive collection which he does only via appointment. This aspect is due to the fact that he takes keen interest and shows devotion to his clienteles prefeences and also keeps season in minds in which weddings has been locked. "I design clothes not for self satisfaction or for myself but I design clothes for the Soul of my clients, making the look and feel ever beautiful and satisfied with their decisions." The personaltiy he carries and the design he creates has alot to do with his sensitive and caring character, which can be backed by the fact that he was born in the Rising sun of Cancer. Waseem Noor puts special attention to detail when it comes to catering his clientts as he want his customers to feel beautiful not just look beautiful. But due to the rising demands of the Womens Exclusive Designs and the rising prices, Waseem wants to focus more on womens wear here in Pakistan, where every woman can be beautiful and enriched in his creation without alot of stress on thier budget. Waseem says,
"I believe fashion and beauty is for everyone, no matters who you are or what you are, that's why I ensure that I make my dress beautifully exclusivee and economical so that everyone can look the way they want to be seen."
