The Desi Design

10/10/2018

Coke or Laal Sharbat? PTV or MTV? New-York based designer Isha Bhatti explores the juxtaposition of American and Pakistani visual icons. https://bit.ly/2RDlzGE

12/09/2018

Art student Rida Mushtaq's hypothetical redesigns of Pakistan's currency notes focus heavily on the arts, crafts and culture.

Bonus: one even features Abida Parveen!

Currency notes are some of the most ubiquitous artefacts in modern society. Primarily a tool of economic activity, they are also used - almost universally -

22/06/2016

On this tragic day, we remember through one of our favorite ads, which is made special by the magical qawwali performed by the legend.

Video credit: https://www.youtube.com/user/chshahid2k

19/06/2016

04/06/2016

Opportunity for motion designers!

If you can make engaging videos and animations, we are looking for you! Send your resume and portfolio to [email protected]

12/05/2016

revealed its new logo today. Thoughts?

28/11/2015

Urban planning and development for the mega city of Lahore with Nayyer Ali Dada

28/11/2015

In conversation with Nandita Das.

28/11/2015

Reporting live from Khayaal Festival 2015 in Lahore! Looking forward to some engrossing sessions and discussions.

13/11/2015

Saman Sohail tells all about the Brand New Conference 2015 in this in-depth piece.

In September this year, Najwat from The Desi Design attended the Annual Brand New Conference in New York City. The Conference is a 2-day gathering of the wor

24/09/2015

Live from Brand New Conference 2015, NYC. Philippe Apeloig on the stage.

21/09/2015

We're heading out to for the Brand New Conference by Brand New by UCllc later this week!

Expect insights and updates from some of the world's leading Branding and Design practitioners! More about the Conference here: http://bit.ly/1Ml2bG2