Generation

Generation Instagram Page: GENERATION_PK Generation Formals line includes formal designs that harmonize with an effort to preserve local cultures and celebrate tradition.

Generation was envisioned in 1983 by a husband-wife duo, Saad and Nosheen Rahman, as a solution to the growing demand for fast fashion by the urban Pakistani woman. Today this family’s ideology has culminated into a leading ready-to-wear woman’s clothing brand that provides fresh stock to their stores a few times a week with no repeatation in design. The Generation woman has since become an iconic

symbol that holds this vision together, a woman who celebrates her family’s tradition with a permanent undertone of innovation and creativity. The Generation clothing lines are a personification of this woman’s values and a representation of her in different times of her life. Generation woman offers fashionable, versatile and comfortable designs that make use of numerous printing and embroidery techniques in casual and semi casual outfits. In the midst of bold and exaggerated embellishments, Generation also develops basic designs using impactful silhouettes and cut lines. The line offers semi-formal, wedding and party wear. The line focuses on creating an appealing and economical formal variety. Generation Classic embodies the timelessness of the Generation woman, clothing that never goes out of fashion and can become a permanent part of a woman’s wardrobe. With creative experimentation of textures and colours, this line brings forward the element of elegance in its designs. Generation Cottage, part of the same line, uses traditional Pakistani hand embroideries by women across villages around the country to create innovative one off atypical techniques. Generation flo is a high street, fashion forward line born out of a fusion of eastern and western elements. With an eye on international fashion, the line specializes in designs, cuts and patterns that seek to fuse ethnicity with the glamour of chic
Apart from bringing innovation to its product portfolio, the Generation brand also designs its own fabrics and prints. Today Generation has stores in Lahore, Karachi, Islamabad, Peshawar and Faislabad. Its flagship stores can be found in Lahore and Karachi. The company will be opening one more stores soon in Lahore Defence

Addresses:
Lahore:
1-A Block P, Gulberg II
04235761523

Karachi:
2C 10th Commercial Lane, Zamzama, Karachi
Dolmen City Mall Clifton
Dolmen Mall Tariq Road
0215867404,02135294254.02134321452

Faisalabad:
Mediacom Trade City, Jaranwala Road, Faisalabad
04185022312

Islamabad:
Shop 7-8, Khan Markaz, jinnah Super market, Islamabad
0512650022

Peshawar:
Ali Taj Market, university Road, Peshawar
0915852749

Rawalpindi:
Bank Road, Saddar
051-5120745-6

Hand-embroidered season essentials. GENERATION Whites SS’26Featured here is the N K R Hand-Embroidered Shalwar (S26T6071...
21/04/2026

Hand-embroidered season essentials.

GENERATION Whites
SS’26

Featured here is the N K R Hand-Embroidered Shalwar (S26T6071) for R.s. 4,698.

Shop now in stores and online!

Miniature hand-embroidered florals on pire cotton; the definition of summer! GENERATION Whites SS’26Featured here is the...
21/04/2026

Miniature hand-embroidered florals on pire cotton; the definition of summer!

GENERATION Whites
SS’26

Featured here is the Hand-Crafted Flora Set (S26T6039) for R.s. 16,500.

Shop now in stores and online!

All-over hand embroidery for the summer minimalist. GENERATION Whites SS’26Featured here is the Hand-Stitch N K R Shirt ...
21/04/2026

All-over hand embroidery for the summer minimalist.

GENERATION Whites
SS’26

Featured here is the Hand-Stitch N K R Shirt (S26T6056) for R.s. 11,898.

Shop now in stores and online!

20/04/2026

Soft, undone, easy.

Refined hand embroidery, pure cotton and cuts made for movement.

GENERATION Whites

Shop now in stores and online!

🎥

Hand-embroidered season essentials. GENERATION Whites SS’26Featured here is the Hand-Stitch N K R Shirt (S26T6056) for R...
20/04/2026

Hand-embroidered season essentials.

GENERATION Whites
SS’26

Featured here is the Hand-Stitch N K R Shirt (S26T6056) for R.s. 11,898.

Shop now in stores and online!

The shade under a full-grown tree. Respite from the summer heat following a rare breeze. Airy cotton layers that keep yo...
20/04/2026

The shade under a full-grown tree. Respite from the summer heat following a rare breeze. Airy cotton layers that keep you cool.

GENERATION Whites
SS’26

Shop now in stores and online!

A quiet evening under the summer sun. Summer ‘26Featured here is the Rose Garden Printed Set (S26B4381) for R.s. 5,698.
19/04/2026

A quiet evening under the summer sun.

Summer ‘26

Featured here is the Rose Garden Printed Set (S26B4381) for R.s. 5,698.

Ground yourself in nature. Summer ‘26Featured here is the Bloom Story Printed Set (S26B4195) for R.s. 5,498 paired with ...
19/04/2026

Ground yourself in nature.

Summer ‘26

Featured here is the Bloom Story Printed Set (S26B4195) for R.s. 5,498 paired with the Woven Tan Slides (W25L3856) for R.s. 3,992.

Breezy tiered dresses in summer florals. Summer ‘26Featured here is the Printed Crazy Crochet Dress (S26W8132) for R.s. ...
18/04/2026

Breezy tiered dresses in summer florals.

Summer ‘26

Featured here is the Printed Crazy Crochet Dress (S26W8132) for R.s. 5,298.

Embracing each day as it comes, rain or shine. Summer ‘26Featured here is the Patola Tales Smocked Dress (S26B4315) for ...
18/04/2026

Embracing each day as it comes, rain or shine.

Summer ‘26

Featured here is the Patola Tales Smocked Dress (S26B4315) for R.s. 6,898 accessoried with the Desi Dreads Paranda (S26A9949) for R.s. 1,998.

17/04/2026

A cozy summer afternoon at home ft.

Summer ‘26

Shop the latest summer styles now in stores and online!

🎥

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+924232500964

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