PURE

Minimalist modern modesty

07/06/2026

We’re preparing the next launch. Same care, same intention. Have a restful Sunday, Loves 🤍

11/05/2026

4 more days to our very first , Loves 🤍

And finally… our most anticipated Parka will be making its exclusive showcase this weekend. The throw-on piece we’ve been so excited to share with you — made for everyday ease, comfort and all your on-the-go moments.

Your next go-to layer is almost here ✌🏻
Set your reminders, grab your besties & we’ll see you this weekend, Love.

09/05/2026

Hope your weekend’s been gentle on you, love 🤍
Whether you’re recharging at home or catching up with your favourite girl. 🫶🏻

We’re taking the upcoming parka set out for a little matcha date today and honestly, it might just become your new everyday favourite.

6 days in to the exclusive launch
Get your tickets Love. ✌🏻

07/05/2026

Babes.. this set is 🤍
Your everyday uniform, reimagined.
From the little details to the easy oversized fit, this Parka + Wide Track Pants combo was made for everyday wear, coffee runs, errands, travel days, everything 🤍

This one’s been on our minds for awhile now. Coming to you real soon, launching at on the 15th May. 🫶🏻

06/05/2026

Loves.. this one is special 🤍
Our first ever parka set is finally ready and we’ve been holding this in for soooo long.

Made for your on-the-go days, your slow days and everything in between.

Launching exclusively
And trust us you’re going to want first dibs. 🫶🏻

📷 :
👸:

Address

Singapore

Telephone

87003056

Website

http://www.purethelabel.com/

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