10/06/2026
11 years ago, the world met DE LA ROSA.
What began as a dream shared by a couple, Belén and Gastón, has grown into a journey far greater than either of us could have imagined.
Built from love, fueled by courage, and guided by a deep belief that dreams are meant to be pursued, DE LA ROSA was born when we opened our very first store in Tulum 11 years ago today.
And there is something special about this anniversary.
On the very day we celebrate opening our first store, we are putting the final touches on a brand-new one in Mexico City.
One door opened 11 years ago.
Another is opening now.
A reminder that dreams are not destinations. They are living things that keep growing, evolving, and expanding.
From Tulum to Europe, from new cities to new opportunities, the journey continues. Yet what moves us forward remains exactly the same.
The same vision.
The same excitement.
The same ANTstoppable spirit.
Like ants, we believe in moving forward with determination, working together, and building something meaningful one step at a time.
Our purpose has always been to inspire people to trust themselves, chase what calls them, and discover how much they are truly capable of creating.
Every garment, every piece of jewelry, every fragrance, every oracle card, and every detail we design carries that intention.
We want every DE LA ROSA space to feel like a place filled with inspiration and connection.
A place where people feel welcomed, empowered, and reminded of their own potential.
Brick by brick.
Store by store.
Dream by dream.
This is a love story.
A story of two people who decided to build something bigger than themselves and share it with the world.
To every ANT who has helped build this anthill, thank you.
To every client, collaborator, friend, and team member who believed in this vision and contributed their energy, talent, and heart along the way, this story belongs to you too.
The anthill continues to expand.
New cities.
New stores.
New dreams.
And we will keep moving forward the same way we started.
Together.
With purpose.
One step at a time.
ANTstoppable. 🐜
