The Slow Era

The Slow Era Where vintage fashion and slow-made craftsmanship are lovingly curated.

We feature the collections of six vintage curators, in addition to upcycled and handmade clothing, jewelry, and home decor created by skilled local and national artists.

Modeling clothes in my backyard without the help of others reminded me of how far I’ve come. For years, this was my norm...
08/26/2026

Modeling clothes in my backyard without the help of others reminded me of how far I’ve come. For years, this was my norm and a regular part of my hustle. Now, it’s already been a year and a half since opening my storefront. This was a good reminder that it’s just as important to reflect on the journey.

I hope you’ll also take a moment to reflect on all the things that led you to this point. It’s easy to keep chasing the next big thing, forgetting that you’re in a place you once dreamed of being. Remember all of the sweat and tears. All that you’ve overcome to get to THIS point, where you are RIGHT NOW in the present moment. It’s just as important to celebrate your strides and small wins as it is to dream big. They remind us how capable we are and help us create the next moment.✨

Anyway, here are some dresses,skirts, and a sequin jacket coming online this week in sizes Large-2X from the 1940s-1990s.

Keep an eye for on our stories for direct links. Shipping or store pick-up always available at checkout. Each one is already available in-store if you’re ready to snag❤️

Love you,
Xo Malena

It’s coming up quick! Our first ever blowout sale! More you can expect👇🏼Three days! Friday the 28th - Sunday the 30th!🌟$...
08/21/2026

It’s coming up quick! Our first ever blowout sale! More you can expect👇🏼

Three days! Friday the 28th - Sunday the 30th!

🌟$5 rack
🌟$10 rack
🌟Our sale rack will be an additional 10% off
🌟All other vintage in the store will be 20% off
🌟Anything left on the $10 rack will be $5 on Sunday
🌟Come early to get first pick and come back later to get deeper discounts
🌟Online shoppers enjoy 20% off all vintage on our website with a special code shared on our site banner during sale days

📍130 MAIN STREET, DOWNTOWN, AMES, IOWA
Friday 11:00 AM to 6:00 PM
Saturday 9:00 AM to 6:00 PM
Sunday 11:00 AM to 4:00 PM

Our collab with Jen Maguire is now available in store and online at theslowera.com/product-tag/jenmaguire/With names lik...
08/20/2026

Our collab with Jen Maguire is now available in store and online at theslowera.com/product-tag/jenmaguire/

With names like “The Lynette” and “The Bree”, each earring is thoughtfully designed for both the simple and the bold fashionista.

They’re also lightweight and hypoallergenic for sensitive ears.

Limited availability! There are doubles made of some designs and others are one-of-a-kind.

Don’t forget to follow Jen and give us some love by telling us your favorite pair❤️

Bags bag bags coming online this week! As usual, keep an eye on our stories for direct links. Shipping or store pick-up ...
08/19/2026

Bags bag bags coming online this week!

As usual, keep an eye on our stories for direct links. Shipping or store pick-up available at checkout. Each bag is already available in store🪴

Visit us in person:
130 Main Street, Ames, IA📍

08/16/2026
One week from today, our earring collab with Jen Maguire is released into the world! These colorful babes are all lightw...
08/13/2026

One week from today, our earring collab with Jen Maguire is released into the world! These colorful babes are all lightweight, hypoallergenic, and made in limited quantities. We have doubles of some and others are one-of-a-kind. Don’t miss out and set a reminder! Available in-store and online at theslowera.com on Thursday, August 20th @ 11:00 AM CT💖

A few dresses coming online this week😍Watch our stories for direct links. Already available in-store🌷
08/12/2026

A few dresses coming online this week😍

Watch our stories for direct links. Already available in-store🌷

Address

Ames, IA

Opening Hours

Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 11am - 4pm

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