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Thursday 11am - 6pm Friday 11am - 6pm Saturday 11am - 6pm Sunday 11am - 4pm

The Slow Era

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United States
Ames, IA
The Slow Era

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Where vintage fashion and slow-made craftsmanship are lovingly curated.

We feature the collections of six vintage curators, in addition to upcycled and handmade clothing, jewelry, and home decor created by skilled local and national artists.

11/04/2026

Updated hours for November! The main changes are we will be CLOSED WED 11/11 and after this weekend, we’ll start opening up at 10 AM on Saturdays and Sundays!🎉

10/28/2026

Next week it’s already time to get ready for the holidays and Christmas will be in full swing at The Slow Era! The Downtown Ames “warm-up” is all weekend, with shops putting out some holiday items, but Thursday evening is the main event! From 5-8 PM anything that’s vintage (including freshly stocked holiday decor) will be 10% off✨

10/26/2026

Introducing Tarot Readings through The Slow Era✨ Perfect for the Halloween season and beyond.

It’s no secret that I love vintage fashion, handmade items, and sustainability, but I’ve also always been passionate about uplifting others and empowering them to be (and see) the best versions of themselves. Tarot has become one way for me to do that and fills my cup in a different way every time someone tells me their reading resonates.

Throughout my many adult life transitions, from moving state-to-state, being an artist, having different jobs, and starting a business, pulling cards has always been a constant and brought me comfort. And it finally felt time to take it more seriously by offering thorough readings for others.

At theslowera.com there are two different tarot offerings: remote and in-person at different price points. Remote readings are 45-75 minutes. In-person readings are 60-90 minutes.

Swipe through for how all of this relates to The Slow Era brand and for reviews. I’m also excited to carry tarot dishes, celestial sun catchers, and more whimsy ceramics by Bare Moon☽ in addition to mini reading sticker packs by isa These products and a tarot reading are also great gifts during holiday season!

10/22/2026

Happy one year anniversary in the shop Donna M. Junk & Disorderly 💖 I know I’m not the only one who loves having her curated corner at The Slow Era—you all do too, which has been abundantly clear with her restocking weekly! I think it’s time for a reintroduction and a sneak peek at some of my recent favorites! We love you, Donna!!

Shop her collection in-store at The Slow Era
130 Main Street, Ames, Iowa📍
Wed-Sat 11:00-6:00
Sun 11:00-4:00

10/21/2026

Once upon a time, I was running my business online and working part-time at another local vintage store to get out of the house. Sometimes this girl would come in and I thought she was so cool. She also loved vintage and had such a unique look to her. Fast forward, Brönwyn Lorelei is now modeling for my business and a cherished friend. But sometimes I like to think back and smile about that—how things come full circle. I love the perspective hindsight gives us when it’s not just about the lessons, but also the good things. 💖💖

Anyway, these stunners are on their way to the website this week with some already up in our stories with direct links. Shipping or store pick-up are always available at checkout.

Visit us (updated hours below)
The Slow Era📍
130 Main Street, Ames, IA
Wednesday-Saturday 11:00 AM to 6:00 PM
Sunday 11:00 AM to 4:00 PM

10/15/2026

NOW AVAILABLE: The perfect collab for Fall has arrived! For our last artist collab of the year, we partnered with Rachel G*i of RE/LOADED on these one-of-one upcycled jackets😍

Swipe to learn more about Rachel and to see the full collaboration!

Only available in-store at The Slow Era and online at http://theslowera.com/product-tag/reloaded/

10/14/2026

Pearl snaps (mostly) on deck!

These are coming to the website throughout the week! Direct links will be up in our stories. Shipping or store pick-up is available at checkout. And if you’re local, we have even more on the rack!

Visit us
The Slow Era📍
130 Main Street, Ames, Iowa
Wed-Fri 11-6
Sat 9-6 through the rest of October
Sun 11-4

10/08/2026

New collab coming in hot! This time, on upcycled blankets turn jackets, with RE/LOADED

They release in-store at The Slow Era and online at theslowera.com on Thursday, October 15th at 11:00 AM CT!

There are only five and they’re each one-of-a-kind so don’t miss out and hit that reminder button!

👇Ok now tell us your favorite one, bc we’re obsessed!

Address

Ames, IA

Opening Hours

Thursday	11am - 6pm
Friday	11am - 6pm
Saturday	11am - 6pm
Sunday	11am - 4pm

Website

http://theslowera.com/

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