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our founder at ChaKiva LatrellLatrell has just been named America’s fit role model 2024 for America's Fit Miss ￼
‘The world is saturated with unrealistic beauty standards. As a fuller-figured woman, I
embarked on a personal fitness journey determined to challenge myself, crush stereotypes, and redefine the narrative surrounding body image. My choice was not solely about the physical transformation, but a conscious decision to celebrate my body, prioritize my health, and inspire other women to jump-start their journeys to a healthier lifestyle. Recognizing that the journey towards fitness is unique for each individual, I embrace a mindset that emphasizes progress and consistency over perfection. The social media landscape often glorifies perfection. We are constantly fed images of the perfect body, the perfect relationship, or the perfect family. Such standards made embracing transparency about my journey intimidating and sometimes outright embarrassing. Regrettably, mainstream society often reveals its cruelties in the gym and other fitness spaces, where plus-size individuals face judgment, stereotypes, and discriminatory attitudes as they work towards their fitness goals. However, I knew if I were to encourage other women to live a healthy lifestyle, I must be vulnerable and willing to show all aspects of my fitness journey.
For the past 5 years, I’ve been shattering the illusion of effortless transformation coupled with glamorously staged photographs by presenting a real narrative that reflects my challenges and triumphs. I share my health and fitness journey through video snippets of my sweaty and
grueling workouts, weekly weigh-ins even those where I encounter a stall in progress, and
“Transformation Tuesday” postings where I am candid about my transformation from almost 300
pounds at my heaviest weight to now 165 pounds; and all stages between. In doing so, I aim to
dismantle the unrealistic expectations perpetuated by curated online personas. This transparency is not an admission of weakness but a declaration of my strength and a testament to the courage it takes to confront societal norms bravely.