Gritty Habits

Gritty Habits Gritty Habits is a female-owned and designed lifestyle brand rooted in the Pacific Northwest.

Through our products we seek to inspire women & femmes to embrace their grit, face challenges head-on, and revel in the liberating spirit of the great outdoors.

 🤝  Introducing the Gritty Habits x Shifting Gears “Breaking Barriers” 5-Panel — created to celebrate community, confide...
05/12/2026

🤝

Introducing the Gritty Habits x Shifting Gears “Breaking Barriers” 5-Panel — created to celebrate community, confidence, and getting outside together.

Shifting Gears is a Bellingham-based nonprofit dedicated to removing barriers to outdoor recreation for women through education, connection, and inclusive experiences.

Their mission aligns deeply with what we believe at Gritty Habits: the outdoors should feel welcoming, empowering, and accessible to everyone.

A HUGE shoutout to for bringing this hat to life. Kaitlyn was one of our very first Gritty Habits ambassadors and is also a Shifting Gears ride leader, so partnering with her on this collaboration was a total no-brainer!

Watching this project come together with someone who has been part of both communities from the beginning makes this collaboration incredibly meaningful to us. 🥹

This collab is available through Shifting Gears at events throughout the season and we have a VERY limited quantity on our website for purchase. Link in bio to shop!

I kept joking that I was on an “Instagram maternity leave,” but honestly, stepping back from constantly being online was...
05/08/2026

I kept joking that I was on an “Instagram maternity leave,” but honestly, stepping back from constantly being online was something I really needed.

The last 8 months have looked a lot more like everyday moments at home, survival mode (💆🏻‍♀️), and soaking up life with our second baby while quietly keeping Gritty Habits moving behind the scenes.

I’d be lying if I said I didn’t feel guilty pulling back online at times, but this season reminded me that not everything meaningful is always visible.

That said, we’re baaack! 🙋🏻‍♀️

And while things may have looked quiet online, we’ve been working on some really exciting things behind the scenes: new tees (‼️), upcoming collabs (eek!), and projects we can’t wait to share.

Thanks for sticking around - I missed you all! đź–¤

-Heidi, Founder & CEO

Shoulder season = hat on, out the door. ✌🏼20% off 2 + headwear + all remaining hoodies are 25% off. This is our only sal...
03/26/2026

Shoulder season = hat on, out the door. ✌🏼

20% off 2 + headwear + all remaining hoodies are 25% off.

This is our only sale this season. Don’t miss out!

We’re here for it all — ALL versions of you.The ones on the podium.The ones out there just for the fun of it.The ones cr...
03/08/2026

We’re here for it all — ALL versions of you.

The ones on the podium.
The ones out there just for the fun of it.
The ones crushing their PRs.
The ones crushing laps with friends.
The ones summitting mountains.
And the ones in a different season.

Celebrating GRITTY women today and every day! đź–¤

We’ve been quiet here lately because honestly, we’re tired.Raising kids, holding space for our communities, and watching...
01/28/2026

We’ve been quiet here lately because honestly, we’re tired.

Raising kids, holding space for our communities, and watching the world feels heavy right now. Some days, posting happy content just doesn’t feel authentic.

But even in the quiet, we’re still showing up. Still caring. Still holding space for what matters.

If you’ve felt the weight of this moment too, you’re not alone. We’re here for you. 🖤

-Heidi

01/02/2026

Thank YOU for supporting our women-owned business this year. We truly couldn’t do this without each and every one of you. Cheers to trying new things, pushing through the discomfort and leaning into what feels good. Happy New Year!

After the holiday rush, we slow it way down.Warm hats, mountain lodges, deep breaths, and well-earned rest.Sending love ...
12/31/2025

After the holiday rush, we slow it way down.
Warm hats, mountain lodges, deep breaths, and well-earned rest.
Sending love to our community — may your days be snowy, your lungs full of fresh mountain air, and your body well rested. 🖤

it’s officially car camping season ❄️🚙heading out on a winter adventure soon? here are a few cold-weather tips to stay c...
12/18/2025

it’s officially car camping season ❄️🚙
heading out on a winter adventure soon? here are a few cold-weather tips to stay comfy:

– always change into dry clothes after a day of adventures
– even though it sounds counterintuitive, crack your windows a bit to avoid condensation
– keep your morning clothes in your sleeping bag so they’re warm when you wake up
– bring fairy lights to improve the vibes since the sun sets so early ✨
– grab one of our new beanies to keep your head nice and toasty

Have fun out there friends!

Gritty Habits Wrapped is HERE! We thought it would be fitting to do a little summary of orders and facts about YOU! Than...
12/12/2025

Gritty Habits Wrapped is HERE! We thought it would be fitting to do a little summary of orders and facts about YOU! Thanks for being part of our adventure and we’ll catch you outside sometime soon!

A gift guide for the gritty girls who love the mountains and want to be intentional with what they give. We get it — it’...
12/10/2025

A gift guide for the gritty girls who love the mountains and want to be intentional with what they give. We get it — it’s not always practical (or affordable) to buy your outdoorsy friends the gear they’ve been eyeing. So here are some simple, fun, and meaningful ways to show them you care without adding extra stuff to their pack.

Address

Bellingham, WA

Alerts

Be the first to know and let us send you an email when Gritty Habits posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share