What are the opening hours?

Monday 11am - 6pm Tuesday 11am - 6pm Wednesday 11am - 6pm Thursday 11am - 6pm Friday 11am - 6pm Saturday 11am - 6pm Sunday 12pm - 6pm

AGCF

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Luxury with purpose. Timeless craftsmanship and elegance, inspired by heritage, dedicated to creating change.

10/09/2026

A touch of elegance. A symbol of hope.

The AGCF Silk Scarf in The Color of Hope is more than a beautiful accessory. It is an expression of timeless style, meaningful purpose, and a commitment to protecting children.

Inspired by Alexandra Gucci Zarini’s personal mission, AGCF proudly partners with the World Childhood Foundation, founded by Her Majesty Queen Silvia of Sweden, with H.R.H. Princess Madeleine serving as Honorary Deputy Chair.

20% of proceeds from every Color of Hope creation benefit Childhood USA, helping protect vulnerable children and create a brighter future.

Wear it beautifully. Wear it with purpose.

Discover The Color of Hope Collection at AGCF.com.

SilkScarf WearYourPurpose

10/07/2026

One color. Three expressions. One purpose.

The Aurelia, presented in three distinct sizes in The Color of Hope—AGCF’s signature green dedicated to the World Childhood Foundation.

Founded by Her Majesty Queen Silvia of Sweden, with H.R.H. Princess Madeleine serving as Honorary Deputy Chair of World Childhood Foundation USA, the foundation shares Alexandra Gucci Zarini’s deeply personal commitment to protecting children and creating a safer future.

With every AGCF creation in The Color of Hope, 20% of proceeds benefit Childhood USA, transforming a signature color into an enduring symbol of purpose.

Three sizes. One unmistakable shade. A choice that carries meaning beyond what you carry.

Discover the Aurelia in The Color of Hope.

Legacy. Responsibility.

AlexandraGucciZarini LuxuryWithPurpose

10/01/2026

A legacy continues.

AGCF, founded by Alexandra Gucci Zarini, is proud to announce the opening of its second boutique at The St. Regis Longboat Key Resort—marking the house’s first East Coast location and a meaningful return of the family legacy to St. Regis more than six decades later.

In 1960, Aldo Gucci brought the family legacy to The St. Regis New York. Today, his granddaughter, Alexandra Gucci Zarini, carries that story forward through AGCF and her own vision of luxury—one defined by heritage, exceptional craftsmanship and, most importantly, purpose.

From Rodeo Drive to The St. Regis Longboat Key, a new chapter begins.

Legacy. Responsibility.
PurposeDrivenLuxury InspireChange

09/30/2026

Carry hope. Create change.

The Savoy Bucket Bag in Color of Hope—a symbol of beauty, unity and purpose.

20% of proceeds support World Childhood Foundation USA and its mission to protect children.

Luxury with purpose. Hope in every detail.

09/28/2026

A bold expression of hope, purpose and possibility.

The Alda Crossbody, presented in AGCF’s signature Color of Hope, carries a meaning far beyond its distinctive green. It represents Alexandra Gucci Zarini’s deeply personal commitment to protecting children and creating a safer future for generations to come.

Through AGCF’s partnership with World Childhood Foundation USA, 20% of proceeds from every Color of Hope creation support its work to protect children from sexual abuse and exploitation.

Purpose, carried forward.

Giving is the Highest Luxury.

09/26/2026

A symbol of unity. A color of hope. A purpose that goes beyond luxury.

The Unità symbol, an expression of connection and strength, lies at the heart of AGCF—a reminder of what becomes possible when we stand together for something greater than ourselves.

In The Color of Hope, our signature green gives that symbol new meaning.

The Aurelia handbags, distinguished by the Unità symbol, represent Alexandra Gucci Zarini’s enduring commitment to protecting children and creating a safer future.

Twenty percent of proceeds from every Color of Hope creation supports World Childhood Foundation USA and its mission to protect children from sexual abuse and exploitation.

Carry the symbol. Carry the hope.

Giving is the Highest Luxury.

09/22/2026

The Color of Hope is more than a signature. It is a promise.

For Alexandra Gucci Zarini, protecting children is deeply personal—and at the heart of why AGCF exists.

Through our partnership with World Childhood Foundation USA, founded by Her Majesty Queen Silvia of Sweden, AGCF’s signature green now carries an even greater purpose.

Twenty percent of proceeds from every AGCF creation in The Color of Hope will directly support the foundation’s work to help protect children from sexual abuse and exploitation.

Wear the color. Carry the hope. Help protect a child.

Giving is the highest Luxury.

09/21/2026

THE COLOR OF HOPE

AGCF is honored to announce our partnership with World Childhood Foundation USA, founded by Her Majesty Queen Silvia of Sweden and chaired by H.R.H. Princess Madeleine, united by a shared purpose: to help protect children from sexual abuse and exploitation.

For our founder, Alexandra Gucci Zarini, this mission is deeply personal.

“Protecting children is not only AGCF’s mission, it is my life’s purpose. As a survivor of childhood sexual abuse, this work is deeply personal to me.”

To mark this partnership, AGCF introduces The Color of Hope, our signature green, now carrying an even greater meaning.

Twenty percent of proceeds from every AGCF creation in The Color of Hope will directly support World Childhood Foundation USA and its work to create a safer future for children.

A color with purpose.
A symbol of hope.
A commitment to children.

“Giving is the highest Luxury.”

PurposeDrivenLuxury

09/14/2026

A signature woven with meaning.

The Unità Monogram Silk Scarf in Taupe and Off White is crafted from feather-soft silk and finished with hand-rolled edges for an elegant finish.

Inspired by AGCF's enduring symbol of Unity and Hope, it reflects a house founded on the belief that beautiful design can also inspire something greater.

Timeless craftsmanship. Enduring purpose.

09/12/2026

Timeless by design. Purposeful by nature.

The Aurelia Grande balances generous proportions with refined simplicity, creating a silhouette that is as practical as it is elegant.

Crafted from supple pebble leather in Spain, it reflects AGCF's enduring commitment to thoughtful design, responsible craftsmanship, and luxury with meaning.

Designed to endure. Created to matter.

Address

479 Rodeo Drive
Beverly Hills, CA
90210

Opening Hours

Monday	11am - 6pm
Tuesday	11am - 6pm
Wednesday	11am - 6pm
Thursday	11am - 6pm
Friday	11am - 6pm
Saturday	11am - 6pm
Sunday	12pm - 6pm

Website

http://agcf.com/

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