Faherty Brand

Faherty Brand Inspired by the sun, we’re a family brand all about quality, legendary comfort and good vibes. A decade later, the dream—and our family—just keeps growing.

All-day surf sessions, road trips, bonfires on the beach… these are the things that have inspired us since the beginning, when Alex, Mike, and Kerry created a family-led brand built on the highest quality products, making things better, and always spreading good vibes. Join us on this epic journey.

06/01/2026

Coming Soon.  The collab of the summer.

Faherty + Quiksilver.

05/27/2026

and the rest of the , congrats on your historic win.

Faherty is cheering you on in store and on the court.

05/27/2026

Congrats to and the rest of the on your historic win.

We loved having Jalen pop in as a Faherty salesperson the other week but just to be clear, Jalen, you should NOT quit your day job.

05/27/2026

Our denim shorts are back, and ready to take on the summer.

With lightweight denim in four new washes. These shorts move with you, hugging your curves in all the right ways.

Celebrate summer, celebrate you.

Lightweight by design, rich in texture.Minimal swim made to move from the water to wherever the day goes next—crafted in...
05/26/2026

Lightweight by design, rich in texture.

Minimal swim made to move from the water to wherever the day goes next—crafted in a smooth, supportive stretch fabric with an easy, flattering fit that pairs back to denim, linen, and salt-dried afternoons.

05/19/2026

The All Day Trunk.

Built to take our All Day™ Short into the water, this swim trunk blends relaxed, surf-inspired style with versatile performance for long days in and out of the sun.

Made from our signature All Day 2.0 stretch fabric with a traditional mesh liner, it features an elastic waistband with a braided drawcord, side seam pockets, a secure back patch pocket, and side vents for easy movement—designed for everything from early swims to late afternoons by the water.

Screenshot to see which print you’ll be living in all summer.

The Lighthouse Walk. A morning ritual—and non-negotiable—for many Byron Bay locals. Built in 1901, the Cape Byron Lighth...
05/18/2026

The Lighthouse Walk. A morning ritual—and non-negotiable—for many Byron Bay locals. Built in 1901, the Cape Byron Lighthouse was originally designed to guide ships along the coast. These days, it’s less about navigation and more about the daily rhythm of the town.

Surfers stop at the lookout to check the swell, locals make the loop part of their morning routine, and visitors line the coastline hoping to spot dolphins or humpback whales passing through each year.

An iconic stop in this seaside village—and after finally making the walk ourselves, we can confirm it lives up to every bit of the hype.

05/16/2026

Salt in the air, long days by the water, pieces made to move through Byron Bay.

Shop the Summer Collection through the link in our bio.

Introducing our Prince Street flagship.New York is where I grew up, and Soho has always been a place where creativity an...
05/14/2026

Introducing our Prince Street flagship.

New York is where I grew up, and Soho has always been a place where creativity and culture intersect. We wanted this space to reflect Faherty as a world-class brand while still feeling rooted in the artistic spirit that defines the neighborhood—and honestly, the brand itself. This project is deeply personal to me.

When we partnered with .studios to redesign the space, the goal was never just to create a store. We wanted it to feel warm, lived-in, and welcoming—a place where people can slow down, connect, and really experience the world of Faherty. Natural wood millwork, layered textures, curated vinyl, and thoughtful details throughout were all chosen intentionally to create an atmosphere that feels elevated without losing its sense of ease and comfort.

More than anything, we wanted this flagship to feel like an extension of the brand itself: grounded, thoughtful, creative, and built around connection. We’re excited to finally open the doors on Prince Street.

— Mike Faherty

Address

117 Newbury Street
Boston, MA
02116

Opening Hours

Monday 11am - 7pm
Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 7pm
Saturday 11am - 7pm
Sunday 11am - 6pm

Telephone

+18777458994

Website

Alerts

Be the first to know and let us send you an email when Faherty Brand posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Faherty Brand:

Shortcuts

Share

Category