10/08/2026
Okay… we’re just going to rip the Band-Aid off.
I’ve never been particularly good at keeping secrets, and considering I’m currently trying to get our operations organized, update our website, design new products, order packaging, and somehow keep our new branding a secret while simultaneously putting it on EVERYTHING… I figured I might as well ruin my own surprise before I accidentally do it anyway.
Plus, some of you are SERIOUSLY on detective-level status because you’ve already guessed our new name in the comments. 😂 Clearly, I’ve left one too many clues (or just put our new branding in way too many places already LOL).
So instead of pretending this is still a secret…
SURPRISE! Meet VBRNTT. 🥹💚
What started with a simple desire to bring women together, make new friends, and create meaningful connections has grown into something so much bigger than I ever imagined.
Book clubs across multiple states, book fairs with thousands of attendees, events, retreats, products, and a community that continues to show up for one another.
And somewhere along the way, I realized that what we’re building has never really been just about books.
It’s about belonging.
It’s about walking into a room full of strangers and leaving with new friends. It’s about finding your people, trying something new, and creating memories you didn’t even know you needed.
Books brought us together, but community is what made us stay.
As we’ve continued to grow, I’ve realized that The Vibrant Book Club deserves to be exactly what it was always meant to be: a place for women to connect over their shared love of reading.
But everything else we’re building deserves room to grow, too.
That’s where VBRNTT comes in.
VBRNTT (pronounced Vibrant) is our new parent brand, bringing together everything we’ve created and everything we’re dreaming up next.
The Vibrant Book Club isn’t going anywhere. Neither is Smuttastic Book Fair. We’re simply making room for the bigger picture.
And while I’d love to tell you that we’re going to have some perfectly coordinated, beautifully organized rebrand rollout… if you’ve been here long enough, you know that’s probably not happening. 😂
We’re growing, learnin
