NY 77 Design

NY 77 Design Welcome to the world of NY 77 DESIGN, philosophy of style, individualism & elegance. A modern and contemporary Fashion brand based in New York.

We use premium quality fabrics and we take pride in quality and comfort above all else.

A set that doesn’t try to be perfect — and that’s exactly the point.The top: structured, cropped, and effortless. Cut fr...
04/13/2026

A set that doesn’t try to be perfect — and that’s exactly the point.

The top: structured, cropped, and effortless. Cut from Japanese cotton, treated to create a raw, distressed surface — every mark intentional, every detail alive. Clean neckline, easy sleeve, and a subtle belt detail at the waist that frames the silhouette without holding it back.

The pants: wide, fluid, and unapologetically bold. High-waisted with a relaxed volume, they move with you — freedom over restriction. The same textured cotton continues throughout, creating a full look that feels both architectural and undone.

Not for everyone. For the ones who understand.

Sun on your skin. Attitude in every step.A summer cotton dress—light, breathable, and dangerously cool.Distressed textur...
04/03/2026

Sun on your skin. Attitude in every step.

A summer cotton dress—light, breathable, and dangerously cool.
Distressed texture meets a flirt of layered tulle, creating that perfect tension between raw and romantic. Sleeveless. Structured collar. Effortless volume that moves with you.

It’s easy. It’s bold. It’s not innocent.

Wear it now. Own the moment.

03/30/2026

Close enough to feel it.
Distressed cotton. Pierced. Structured. Alive.

Party mode activated! Special fashion day in Washington DC!  it  designer
03/28/2026

Party mode activated!
Special fashion day in Washington DC!

it

designer

Engineered attitude.Crafted to transform.This jacket is cut from premium cotton with a specially treated distressed surf...
03/20/2026

Engineered attitude.
Crafted to transform.

This jacket is cut from premium cotton with a specially treated distressed surface — each mark created through a controlled process that breaks the fabric into a raw, almost architectural texture. No two pieces feel the same.

Designed with functional zipper sleeves, it shifts instantly:
jacket → vest → statement.

Sharp tailoring meets undone energy.
Structure with freedom. Movement with edge.

Wear it your way.

Look closer… this fabric is not torn. It’s engineered.Japanese cotton treated with a special process that melts the thre...
03/15/2026

Look closer… this fabric is not torn. It’s engineered.

Japanese cotton treated with a special process that melts the threads to create a sculptural distressed texture.

Paired with a structured bustier silhouette and industrial metal closures — balancing elegance with edge.

Limited edition. Designed in New York.

NY77DESIGNPOP-UPMarch 12 — March 22271 Brighton Beach AveBrooklyn, NY 11235New stylesLimited piecesIndependent fashion f...
03/14/2026

NY77DESIGN

POP-UP

March 12 — March 22

271 Brighton Beach Ave
Brooklyn, NY 11235

New styles
Limited pieces
Independent fashion from New York

WhatsApp
917-374-0080

03/13/2026
With Vogue – I just got recognized as one of their top fans! 🎉
03/13/2026

With Vogue – I just got recognized as one of their top fans! 🎉

NY77DESIGNPOP-UPMarch 13 — March 22271 Brighton Beach AveBrooklyn, NY 11235New stylesLimited piecesIndependent fashionWh...
03/13/2026

NY77DESIGN

POP-UP

March 13 — March 22

271 Brighton Beach Ave
Brooklyn, NY 11235

New styles
Limited pieces
Independent fashion

WhatsApp
917-374-0080

NY77DESIGN POP-UP STOREMarch 13 – 22271 Brighton Beach AveBrooklyn, NY 11235Discover new NY77DESIGN styles• unique fabri...
03/13/2026

NY77DESIGN POP-UP STORE

March 13 – 22
271 Brighton Beach Ave
Brooklyn, NY 11235

Discover new NY77DESIGN styles
• unique fabrics
• limited pieces
• architectural silhouettes

Come try them on, feel the fabrics, and enjoy the atmosphere.

Questions / appointments
WhatsApp: 917-374-0080

NY77DESIGNPOP-UPMarch 12 — March 22271 Brighton Beach AveBrooklyn, NY 11235New stylesLimited piecesIndependent fashionWh...
03/10/2026

NY77DESIGN

POP-UP

March 12 — March 22
271 Brighton Beach Ave
Brooklyn, NY 11235

New styles
Limited pieces
Independent fashion

WhatsApp
917-374-0080

Address

1923 McDonald Avenue
Brooklyn, NY
11223

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