07/04/2026
The First Story
Celebrating Indigenous founders, artists, and businesses continuing to shape the America we know today.
π Fashion | B.Yellowtail by Bethany Yellowtail
Creating contemporary fashion that celebrates Indigenous artistry while providing a platform for Native artists and makers.
π§₯ Fashion | Ginew
Founded by Amanda Bruegl and Erik Brodt
The first Native American owned denim brand, blending heritage, craftsmanship, and contemporary American design.
π§Ί Home & Design | Eighth Generation
Owned by the Snoqualmie Indian Tribe
Championing authentic Indigenous design through blankets, home goods, and artwork created by Native artists.
π Beauty | Ah-ShΓ Beauty by Ahsaki BÑÑ LaFrance-Chachere
An Afro Indigenous founder creating beauty products that celebrate Native identity, representation, and self expression.
π Fashion | Urban Native Era
Founded by Joey Montoya
Using streetwear to spark conversations around Indigenous identity, visibility, and belonging across North America.
πΏ Beauty | 4KINSHIP by Amy Denet Deal
Building a clean skincare brand inspired by Indigenous knowledge, sustainability, and care for future generations.
π¨ Culture & Advocacy by Crystal Echo Hawk
Leading a movement to increase Native representation by supporting Indigenous storytelling, artists, and creative leadership.
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Thank you for your creativity, inspiration, and resilience. ππ