07/15/2026
I genuinely think service providers have been sold a very strange version of what a “launch” is.
Somewhere along the way it became synonymous with:
• disappearing for months to “build anticipation”
• posting 37 Instagram Stories a day
• acting like your cart closing is a national emergency
No wonder so many service providers say, “I don’t launch.”
But what if launching was just…selling intentionally?
That’s exactly what I did with my service. No webinar. No challenge. No social media campaign. Just a small, intentionally grown email list and a clear plan.
The best part? You don’t need a course, a membership, or 100,000 followers to borrow strategies that already work. You just need to adapt them to a one-on-one business.
I’m breaking down the entire launch—including the numbers, emails, conversions, and what I’d change next time—on today’s episode of Sell The Damn Service.
👇 I’d love to know: what’s the first thing that comes to mind when you hear the word launch?
