09/14/2026
The hats are officially rolling out, but honestly, what it took to get to this point is something most people don’t see.
Two more styles are already on the way, and it’s an absolute blessing to watch this store fill up with gear this year.
For those who don’t know, this has been a multi-year behind the scenes: learning product design, navigating supply chains, building the website, and learning every fine detail the hard way.
To everyone who has ordered so far, thank you. My standard is simple: everything you buy should be perfect. If it ever falls short, reach out directly to me and I will make it right.
If you know me, you know I’ve always been an "over achiever" and I've set my goals and aspirations "too high". I've demanded the "irrational" from myself, and then I've gone out and delivered. This is no different. I didn’t start this just to make a few shirts and hats; I committed to building one of the top fishing brands in the country. I’m not naive about what it will take or what it will cost, but every decision I make is filtered through that long-term vision. Getting to feature the people who have poured into my life in some way as the models for these products means everything to me, and that won't change.
Huge shout out to Bryce Darlage (Big Cat) for being the latest model!
Check out the new hats here:
https://flekxperformancefishing.com/products/flex-performance-training-embroidered-trucker-cap?variant=49359229812875
FlekX Performance Fishing "Medallion Hats" offer an embroidered patch that is then sewn onto quality Yupoong 6606 trucker hats for a comfortable fit, classic look, and durability you can count on. Three clean colors profiles to choose from!
Thank you guys—love you all!
