06/15/2026
We’re so excited to finally share what we’ve been working on! 💜
WellMama is a nonprofit that supports new, expectant, and grieving parents through pregnancy and postpartum with mental health resources, education, wellness services, peer support, and advocacy. They also hold a very special place in our hearts. When I became a new mom, WellMama supported me through some of my hardest days. They helped me feel normal, listened without judgment, and gave me a safe place to grow into the confident mother I am today.🦋
When they came to us looking to completely refresh their branding and website, we were thrilled to begin the journey. It feels like a true full-circle moment.
Our goal was to reflect the supportive nature of their mission through thoughtful imagery, typography, and color. We refined their existing palette to feel bolder, more cohesive, and higher contrast while maintaining the softness and warmth of their previous branding. We also developed a typographic system that balances strength with nurturing care.
Because WellMama includes three distinct subbrands: WellMama, WellMama en Español, and Life After Loss…we created a structured design system that gives each its own identity while clearly belonging to the same family.
One of our favorite parts of the project was developing the illustrative system inspired by metamorphosis, the Fender’s blue butterfly, and the lupine flowers native to the Willamette Valley. Together they symbolize transformation, growth, grief, healing, and community…all such beautiful reflections of the journeys WellMama supports every day.
We also partnered with Rift Media for photo and video production and Roost Web Strategies to assist with building the custom website experience.
This has been our largest project to date, and we are incredibly grateful to have played a role in supporting such meaningful work. Thank you to the WellMama team, Sydnee and Lilly our in house designers, Angel and River at Rift Media , and Melanie and Brian at Roost Web Strategies 💜
Stay tuned as we share more from this rebrand in the coming weeks!