03/26/2026
Rebranding is, at the end of the day, something that should be led by humans.
Business may not feel like it at times but humans are still at the helm.
Takes one to know one...maybe that saying holds a bit more weight these days...
Kyle Merrick and Jon Rottier, of Anarchy For A Day, teamed up to rebrand a manufacturing consultant's corporate identity. The duo delivered a refreshed brand package including the logo, typography, imagery, mission, vision, values and copywriting for the website they designed and launched for CIMPRA