06/19/2026
Introducing the National Cottage Food Alliance Board! National Cottage Food Alliance
Swipe through to meet the team leading the charge for cottage food entrepreneurs across the U.S.
1️⃣ Matt Rosen, Executive Director — A 23-year military veteran turned cottage food entrepreneur. Matt built Sergeant Shortbread from his home kitchen into a thriving nationwide shortbread business and now brings those hard-won lessons to NCFA, leading the Alliance with one simple belief: no cottage food producer should have to go it alone. cottagefoodiecon
2️⃣ Lisa He, President — A strategic leader with 15+ years across regulatory affairs, product management, and digital entrepreneurship, Lisa built Borderlands Bakery into a powerhouse brand and launched My Custom Bakes, a SaaS platform empowering thousands of cottage food entrepreneurs — and now brings that rare blend of technical rigor and operator credibility to lead NCFA forward. My Custom Bakes Qi He (Lisa) - Cookie Decorator, Content Creator
3️⃣ Nicole Bendig-Lamb, Treasurer — Owner of Cake Business School/Angel Foods and a decade-long accounting pro, Nicole blends financial expertise with her cottage food baking roots — and now brings that same superpower for profitability, cash flow, and compliance to lead NCFA’s finances. Angel Foods Cottage Community Nicole Bendig
4️⃣ Kirsten Barott-Bebo, Secretary — With more than a decade of nonprofit and association management experience — including governance, membership engagement, and five years of board-level secretary work — she now brings that expertise to NCFA, helping build an organization that truly serves cottage food entrepreneurs. Eden Prairie Chamber of Commerce
Together, we’re building something cottage food producers everywhere can lean on. We can’t wait for you to see what’s next!
