06/27/2025
5 Reasons for Starting an Embroidery Business at 70 (cont'd)
Welcome back!
I apologize for being so late in my continuing story. The reason is that my mom, who is 99, is entering into her last days on this earth. I have been preoccupied with her care and having to make sure she is being well cared for. So, our family would appreciate your prayers.
Actually, my #2 reason can be tied to how my mom impacted my life. It's because I love life and living life to the fullest measure. I learned that attitude from my mom. She taught me to never take life for granted. Life is too precious to squander and waste. Too many opportunities lie ahead.
Like you, my life has had its share of obstacles and challenges.
Like you, I have had to pay my share of "stupid tax" from situations of my own making.
Like you, I have failed with tremendous success.
Unlike most of you, I am not even supposed to be alive today. The reason is that I am a two-time survivor of esophageal cancer...the first time was in 2013 and the second was 2016.
What makes me the more unusual is that the statistical survival rate on the first go around with esophageal cancer is about 20% - which means that for every 100 people who had that type of cancer, only 20 of them were still alive after 5 years. The survival ratio after the second bout is 5% - which means that for every 100 people who go through it the second time, only 5 people live past the 5-year mark.
That's why my digestive care doctor expressed, "Dan, there is nothing normal about you."
So, what does this mean and how does it fit in with starting an embroidery business?
1. You cannot allow your life crisis (cancer, chronic illness, addiction, financial, relational, etc.) become the focal and defining point of your identity. You are much bigger and more important than that. If you allow your crisis to become what defines your life you will become discouraged, disgusted, and depressed. After a while, you become paralyzed by the power you allow it to have over you. You deserve better than that, even more, the people you love deserve better as well.
2. The faith to which I referred in my first post guided and anchored me. No matter how hard things got, I always met each day with a heart of appreciation for the gift each day brought. I never take a sunrise or sunset for granted. No matter what, I have always been cognizant of the presence of my God with and in me.
3. God doesn't pay attention to statistics. I would go for my regular checkups to the doctors (yep, I had a lot of them). After examining me I quite often heard, "You're doing a lot better than you're supposed to be! How do you account for that?"
My answer: My faith in Jesus (yeah, I'm one of "those"), prayer (I had people all over the world praying for me), and God's grace.
The doctor's response: Well, whatever you're doing, keep it up.
4. I believe God brought me out of the cancer simply because he had some things for me to do? So, I am committed to taking full advantage of every second and opportunity that come's my way.
How does this relate to starting an embroidery business at 70? I'll give you a clue, it's not the money.
Don't get me wrong, our goal is to make a profit and cushion our retirement years.
But that's not the primary driving force. The primary driving force of our business is to provide a quality product to the best of our ability. Why? Because Shirley and I feel strongly that providing a quality product at a fair price with a commitment to each customer's satisfaction is a way to communicate that every person we encounter and embroider for is worth our best. It is, in essence an expression of our faith and value of living and serving you.
So, next time you are wanting your business logo embroidered on a shirt, hat, bag, or even toilet paper (yup, we can do that), what kind of embroidery business would you like to have work for and with you?
SD Designs Custom Embroidery will help you communicate professionalism, trust, and quality to your current and prospective customers.
We are looking for individuals, business owners, small to medium businesses, sports teams, special events, and non-profits.
Send me a message through messenger or send me, Dan Risinger, an email: [email protected].
Tomorrow, Reason #3 I Love Learning (even when it hurts)