Above the Hook

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Above the Hook Above the Hook is a lifestyle brand rooted in Highlands and Sandy Hook, NJ.

Above the Hook is more than apparel—it’s a creative movement born on the Hook and in Highlands. Our mission is to capture the raw spirit of the coast through timeless gear, film, and storytelling that embody adventure, resilience, and community. We celebrate the culture of life on the water, while building a brand that connects local roots to a global audience. From surf checks to sunsets, Above the Hook is where creativity and coastal living converge.

v on brand——flowers: In the Garden-Highlands,NJ ceremony: Mayor Carolyn Broullon chef: Sue Kane flower girl: lauren_ka c...
10/13/2026

v on brand

——

flowers: In the Garden-Highlands,NJ
ceremony: Mayor Carolyn Broullon
chef: Sue Kane
flower girl: lauren_ka
camera: Tricia McKiever

📍: ABOVE THE HOOK

10/11/2026

Support your local filmmaker. 🎬🐊

Highlands has inspired stories for generations. Now, our neighbors are creating the next chapter.

Local filmmakers are bringing Later, Alligator, an independent short film, to life—and we’d love to see this community help them make it happen.

Contribute if you can. Share it either way. Every bit of support helps a local story reach the screen.

Help fund the film on Seed&Spark → link in story

10/10/2026

Popamora Island 🏝️

Great day to swim with a beach chair and an umbrella to read a magazine on an island.

10/06/2026

Long before Prohibition, the fight over alcohol was already happening in Monmouth County.

Temperance wasn’t some abstract national movement. Local churches were preaching directly against the saloons operating right here in town — warning about the consequences of liquor and pushing for a community with fewer places selling it.

And sometimes the saloon owners themselves were sitting in the pews listening. 😂

That tension matters, because decades before rum runners, speakeasies and organized bootlegging transformed the Bayshore, the battle lines were already being drawn: churches, temperance advocates and reformers on one side; saloons, hotel bars and the liquor trade on the other.

Prohibition didn’t create Red Bank’s complicated relationship with alcohol.

It poured gasoline on a fight that had already been going on for years.

Another piece of the story behind Rum on the Navesink.

10/06/2026

She made it off the Hook. ⛵

Two days ago we spotted a sailboat beached on Sandy Hook. Rough seas, howling wind, and a young captain trying to figure out his next move.

We went down to check it out, Ryan Stader gave him a ride to a place to stay in town, and suggested waiting a day for calmer water. He listened.

Yesterday, around high tide the tow crew showed up, a few locals gathered to watch, a pod of dolphins swam by to supervise, and she slid back into the bay.

Respect to the captain for doing it the right way. Plenty of people walk away from a boat on the beach. He stayed, paid for the tow, and got her home. Proud to have met him. 🫡

This is the Bayshore. We look out for each other.

10/05/2026

where am I?

hello handsome 🦅
10/02/2026

hello handsome 🦅

09/30/2026

Whales, dolphins, swallows, a fox, some deer - it’s truly incredible what you can see on a morning walk along the hook

Address

1 Woodland Street
Highlands, NJ
07732

Telephone

+19082274915

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