08/15/2024
Part 1 of 3: 10 Years of Tangerine’s Journey
From a simple passion for clothing to a global fashion brand ♥︎
Tangerine is a story of dreams, determination, and sisterhood.
Growing up, our founders’ love for fashion was more than just a hobby ➤ it was a way of life.
Each summer, trips to India sparked new ideas, inspiring them to create unique, trendsetting ethnic wear that friends and family adored.
👉 The lack of affordable, stylish Indian ethnic wear in the U.S. ignited a spark.
Armed with a few savings and a heart full of ambition, they decided to turn their passion into a business and took a leap of faith.
🌥️ Tangerine began in 2014 as a small, homegrown brand, started by two sisters, and
With just a handful of kurtas, a vision, and a deep sense of family, they embarked on this journey.
Their grandfather, played an instrumental role in managing logistics from India, ensuring every piece was crafted with love and care.
✨ His support and guidance along with their parents’ remained the backbone of Tangerine’s success.
The brand was built on the idea of making high-quality, fashionable ethnic wear accessible to all that was affordable as well—something that wasn’t just about looking good but feeling good too.
🧡With each collection, Tangerine aimed to blend tradition with modernity, offering unique pieces that could be worn on any occasion.
Over the years, Tangerine evolved, embracing new trends while staying true to its roots.
👉 From size inclusivity to custom designs, every piece is crafted with the utmost attention to detail.
Today, Tangerine is a global brand, shipping to clients across the world.
It’s more than just a clothing brand— it’s a celebration of culture, confidence, and creativity.
As we look to the future, we remain committed to bringing you the best of Indian ethnic wear, designed with love, passion, and a touch of Tangerine.
Stay tuned for Part II ♥︎
