01/02/2026
We know it’s been a minute since we dropped anything new, but True Texas Grit is back and we’re just getting warmed up. We’ve been putting in the work behind the scenes, refining the designs and staying true to what this brand stands for — grit, pride, and that Texas mindset you don’t have to explain. This next run is for the ones who wear it with purpose, not just style. And if there’s something you want to see from us, send your ideas our way — we’re always listening.
New designs drop every Friday at 12 PM Central. 🤠🔥