Lucid Reality Xtreme Sports

07/14/2026

Hank's got one more ride in New York before he points the truck south.
Watertown tomorrow, then he's coming down to NC to hang at Lucid HQ.
The family's about to be under one roof. Stay tuned.
Meet the family: lucidrealityshop.com/pages/athletes

Meet the Lucid Family — the racers, riders, and athletes who create reality instead of dreaming about it.

07/13/2026

The Logo Hoodie. Heavyweight fleece, built to be the one you grab first when it cools down.
Yeah it's July. The cold months come quick and the good stuff sells out.
Grab it: lucidrealityshop.com/products/logo-pullover-hoodie

Lucid Reality logo pullover hoodie. Veteran-owned extreme sports brand. Made-to-order, ships from the U.S.

07/13/2026

Hank and Kyle showing love for AJ Walters after AJ ran a 4th place finish this weekend. That’s the Lucid family - we show up for each other. Go check out AJ’s page and grab his hat from the shop.

07/12/2026

Sunday reset. The work doesn't care if you're tired.
Lace up, show up, do the thing you said you'd do. That's how reality gets built.
What are you chasing this week?

07/11/2026

Hank's out there riding bulls, so rep the Yank.
The Hank the Yank Trucker Hat. Structured front, mesh back, built for the ones who climb on anyway.
Use code THEYANK for 15% off. That code backs Hank directly.
Rep him: lucidrealityshop.com/products/hank-the-yank-trucker-hat

Bull rider trucker hat with red embroidered Hank the Yank lettering. Structured front, mesh back, snapback. Made-to-order in seven colors.

07/11/2026

Hank "The Yank" rides in Corning, NY today.
He opened the season at a private rodeo clinic, now he's chasing bulls all over the country. No off switch.
If you're anywhere near Corning, go watch a Marine do work.
Back the Yank with code THEYANK for 15% off: lucidrealityshop.com/products/hank-the-yank-trucker-hat

Bull rider trucker hat with red embroidered Hank the Yank lettering. Structured front, mesh back, snapback. Made-to-order in seven colors.

07/10/2026

Gear We Back. The stuff we actually use and the brands we ride with.
We only put our name on gear that earns it. No filler, no fake hype.
And if your brand lives the same values, there's a spot for you there too.
Check it: lucidrealityshop.com/pages/gear-we-back

The gear I actually use. Neven Eyewear polarized shades with a BOGO deal, plus my full action sports kit on Amazon. Athlete-tested, veteran-approved.

07/10/2026

RACE DAY. AJ's back in the tonight at Utica-Rome. $5 Night and Christmas in July, so the stands will be packed.
Points leader. Tribute car. Family on the line every lap.
Out to the track or on FloRacing from the couch. New to Flo? Mention Lucid Reality when you sign up.
Rep AJ: lucidrealityshop.com/products/aj-walters-22-trucker-hat

Trucker hat with AJ Walters' stylized 22 embroidered on the front. Mesh back, snapback. Made-to-order in seven colors.

07/09/2026

Where others dream, we create reality.
It's not a slogan. It's the whole reason this brand exists. Stop waiting for the perfect moment and go build it.
Who needed to hear that today?