Urban Filly

Urban Filly UFA is a boutique specializing in Western-inspired gaucho pants for women with real curves. But where to start? So this was the beginning of my journey.

My Journey

Although I have always worked in the corporate world, a part of me yearned to have a business of my own. Since I have been sewing since I was 16 and earned a degree in Clothing Design, it just seemed natural that I would gravitate towards designing and manufacturing a line of ready-to-wear garments of my own. The impetus to embarking on this journey, however, was more about sheer frust

ration--the inability to find the kind of styles that I wanted to wear. After fruitless hours of browsing online, I decided that it was time to unleash my creative side and develop clothing that reflected my own personal style and standards. I pulled out my old boxes of Butterick, Vogue, and Simplicity patterns and began searching for that spark of inspiration. In my mind, there hasn’t been a significant trend in women’s pants for some time- unless it’s in the area of skinny jeans and yoga pants. Yes, they are comfortable, but they simply aren’t right for every occasion and neither are jeans. As I thumbed through the boxes of patterns, I came across some much beloved Ralph Lauren designs and pondered whether it was time for a return to romantic, feminine styles of the past. I stopped searching when I got to the pattern with the image below, which I found intriguing. I contemplated whether the design elements of this simple asymmetrical skirt could be recast into a pair of trendy gaucho pants. While gaucho pants never totally disappeared from the fashion scene, many of the styles you find online today have minimal construction and style. Yes, they look great on slender Size 2 models with near perfect figures, but few of those styles would look good on me--or on most of the women I know. I hope you will continue to follow me through future newsletters and that you will find them enlightening and enjoyable. In my upcoming newsletter, I will cover the different silhouettes Urban Filly offers and speak to how and why they can help you look your best. Regards,
Connie

In Remembrance and Honor 🤍Today, we pause to remember and honor the brave men and women who gave everything in service t...
05/25/2026

In Remembrance and Honor 🤍

Today, we pause to remember and honor the brave men and women who gave everything in service to our country. Their courage, sacrifice, and dedication will never be forgotten.

Effortless elegance with a modern edge. 🩶The Grey Uvalde Gaucho brings a sophisticated, clean silhouette that fluidly mo...
05/22/2026

Effortless elegance with a modern edge. 🩶

The Grey Uvalde Gaucho brings a sophisticated, clean silhouette that fluidly moves with you. Styled here with a sleek black top, a structured cropped cardigan with faux-fur trim, and a statement pendant—it’s a masterclass in contemporary style.

Designed for the accomplished woman who balances her busy schedule with grace, and chooses pieces that make her feel both comfortable and completely empowered.

Shop the collection.

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Happy Mother’s Day Weekend ✨As we head into the weekend, we’re taking a moment to honor the women who lead with strength...
05/08/2026

Happy Mother’s Day Weekend ✨
As we head into the weekend, we’re taking a moment to honor the women who lead with strength, grace, and an unbreakable spirit. Today, and every day, we celebrate the timeless legacy you’re building.

Wishing our entire community a beautiful weekend of celebration. 🤍

Happy Mother’s Day.

04/30/2026

A tailored blazer paired with our Brown Bandera Gaucho Pants, a classic tank, and statement necklace. Finished with high-knee boots and a cinched belt for a look that is as refined and polished.

For the woman who defines her own best version of herself—every single day.

Carry the look forward. Shop the collection. 👇

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04/14/2026

Spring in Motion ✨

The Urban Filly Gaucho remains a staple season after season. With a signature front pleat and effortless drape, it’s designed to move with you and flatter every curve.

Pair it with a light tank or a structured vest for a look that is timeless, versatile, and authentically you.

🔗 Refresh your rotation at UrbanFilly.com

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The faces of the season.A huge shout-out to the incredible women who bring the Urban Filly brand to life.  and  embody t...
04/03/2026

The faces of the season.

A huge shout-out to the incredible women who bring the Urban Filly brand to life. and  embody the focus, ambition, and style of the modern woman.

We are so proud to partner with the talent at . Thank you for representing the empowered woman! ❤️

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03/30/2026

A shimmering mesh layer paired with our signature Black Val Verde Gaucho Pants, a structured vest, and the essential western hat. For the woman who defines her own best version of herself—every single day.

Carry the look forward. Shop the collection. 👇

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Rocking Boots

03/22/2026

That’s a wrap, Houston Rodeo. 🌵✨

In honor of a wonderful season, we’re celebrating the style and ambition that defined 2026.

The style remains. Shop the collection. 👇

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A day at the rodeo with Urban Filly. 🌵🫶The perfect, flattering alternative to jeans for the woman who defines her own be...
03/19/2026

A day at the rodeo with Urban Filly. 🌵🫶

The perfect, flattering alternative to jeans for the woman who defines her own best version. Designed for the driven and built for the South.

New dress code: Approved. ✅✨

Command the arena. Shop the collection.

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02/28/2026

Are you ready for the rodeo this year?

The Bandera in Brown is the power outfit for the arena. Architectural pleats, rich chocolate tones, and a silhouette that commands the room. 🤎
Designed for the woman who defines her own best version.

The Bandera is your best option. Shop link in bio. 👇

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02/15/2026

Happy Valentine’s Day Urban Filly Family ❤️

Address

Magnolia
Magnolia, TX

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