Like Andy Warhol, Richie Rich has had a major effect on pop culture in America. After years of hard work, Richie has built and created a lifestyle brand that truly cultivates the pop star in everyone. Glitter, sequins and dreams have driven him every step of the way, transforming his fashion from the quintessential downtown buzz brand to a respected and revered player in the fashion industry. Rich
ie Rich rose to fame in the world of fashion when he launched Heatherette in 1999. Richie and Heatherette soon gained success in the Bryant Park tents and a celebrity cult following. Rapper Foxy Brown asked Richie to design a custom outfit for the MTV Video Music Awards. Gwen Stefani was featured wearing one of his tops in Entertainment Weekly. Richie toured with Aerosmith creating nightly wardrobe magic. Patricia Field even asked Richie to create one of his name shirts for Sarah Jessica Parker’s character on S*x and the City. The now infamous Heatherette Carrie t-shirt was featured worldwide in HBO’s massive S*x and the City ad campaign. Richie has created sequined and studded mini dresses for many celebrities; neon, tattered tees for Pink and Justin Timberlake; and one of a kind looks for David Beckham, Alicia Keys, and Britney Spears. Session:
- Meet the Celebs and receive personal consult
- Celebs will judge your runway walk
- Complimentary photo with celebs
Fans of Heatherette include Mariah Carey, Tommy and Andy Hilfiger, Russell Simmons, P. Diddy, Christina Aguilera, Kelly Osbourne, John Galliano, Mary J. Blige, The Backstreet Boys, Shirley Manson, Lil' Kim, *NSYNC, Shakira, Courtney Love, Naomi Campbell, Karolina Kurkova, Missy Elliott, Pamela Anderson, Beyoncé, Jessica Simpson, Peaches, Jamie Lee Curtis, Kelis, The Scissor Sisters, Aaron Carter, and Lydia Hearst.
